At a Glance
- Tasks: Lead regional marketing initiatives and drive pipeline growth through innovative campaigns.
- Company: Join SambaNova, a leader in next-gen AI infrastructure with a dynamic culture.
- Benefits: Competitive salary, health coverage, wellness benefits, and professional development opportunities.
- Other info: Fast-paced environment with excellent career growth potential.
- Why this job: Make an impact in the AI space while collaborating with top-tier partners and teams.
- Qualifications: 8+ years in B2B tech marketing with strong field and partner marketing experience.
The predicted salary is between 120000 - 146000 £ per year.
SambaNova is a leader in next-generation AI infrastructure, delivering a full-stack inference platform for customers worldwide. At the core of SambaNova's technology is the RDU (Reconfigurable Dataflow Unit) — a chip built on a dataflow architecture rather than the traditional GPU model. Its decode performance is especially strong for agentic workloads like multi-turn agents, code generation, and long-running applications. RDUs are packaged into SambaRack, rack-scale hardware that lets customers deploy state-of-the-art models with better performance, greater energy efficiency, and faster time to value.
SambaNova is looking for a highly strategic and execution-focused Field & Partner Marketing Manager to lead regional field and partner marketing initiatives. This role is responsible for driving pipeline growth across a designated geography by aligning marketing investments with sales priorities, accelerating partner engagement, and delivering high-impact field programs. As the regional marketing leader, reporting to the VP of Demand and Field Marketing, you will serve as the primary marketing partner to the Area Vice President (AVP) of Sales and regional partner teams, owning the execution of integrated campaigns, executive events, partner co-marketing initiatives, and localized demand programs that contribute directly to pipeline and bookings targets. This is a hands-on, high-visibility individual contributor role designed for someone who thrives in a fast-paced environment and is passionate about translating business strategy into measurable revenue outcomes.
What You'll Do
- Regional Demand & Pipeline Generation: Own the regional field marketing activations strategy and execution plan aligned to quarterly and annual pipeline goals. Partner closely with Comms, Demand Generation, Marketing Operations, Product Marketing, and Digital teams to localize global campaigns and optimize regional performance. Track, measure, and report on marketing contribution to pipeline, bookings, and ROI.
- Field Marketing & Executive Engagement: Plan and execute regional events, executive roundtables, customer workshops, and third-party sponsorships. Develop account-based marketing (ABM) programs in partnership with Sales to engage strategic target accounts. Support executive engagement opportunities, including customer meetings, industry conferences, and VIP experiences. Ensure consistent follow-up and campaign orchestration before, during, and after field activations.
- Partner Marketing & Ecosystem Development: Lead regional partner marketing strategy across cloud, technology, channel, and strategic alliance partners. Build and execute joint go-to-market campaigns, co-sponsored events, webinars, and content syndication programs. Collaborate with partner account teams to maximize MDF investments and drive measurable pipeline outcomes. Support partner enablement initiatives and help scale awareness of SambaNova solutions across the ecosystem.
- Cross-Functional Leadership: Act as the central marketing point of contact for regional Sales, Partner, and Business Development teams. Partner with Marketing Operations to ensure accurate campaign tracking, attribution, and reporting. Work closely with Corporate Marketing and Communications to amplify regional customer stories, announcements, and thought leadership. Bring market insights and customer feedback back to Product Marketing and executive leadership to influence strategy.
What We're Looking For
- 8+ years of experience in B2B enterprise technology marketing, with significant experience in field marketing, partner marketing, demand generation, or integrated campaigns.
- Proven track record of building and executing programs that generate measurable pipeline and revenue impact.
- Experience partnering directly with enterprise sales organizations and regional leadership teams.
- Strong understanding of account-based marketing, partner ecosystems, and enterprise buying motions.
- Experience managing executive events, customer engagement programs, and strategic partner activations.
- Analytical mindset with the ability to interpret campaign performance and optimize investment decisions.
- Excellent communication, project management, and cross-functional collaboration skills.
- Ability to work independently, manage multiple priorities, and thrive in a high-growth, high-accountability environment.
Preferred Qualifications
- Experience in AI infrastructure, cloud, semiconductors, enterprise software, or high-performance computing markets.
- Familiarity with partner ecosystems including cloud providers, OEMs, systems integrators, and channel partners.
- Experience working in a global organization with distributed sales and marketing teams.
- Proficiency with Salesforce, marketing automation platforms, and modern marketing analytics tools.
EMEA Field Marketing Manager in London employer: SambaNova
SambaNova provides a collaborative and innovative work culture, allowing employees to engage in high-impact projects that contribute to advancements in AI technology. The company emphasizes professional development and offers opportunities for career advancement in a rapidly evolving industry.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Field Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SambaNova and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SambaNova are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SambaNova on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SambaNova. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA Field Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SambaNova. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SambaNova:Show us that you’ve done your homework! In your application, briefly mention what you admire about SambaNova’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SambaNova
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SambaNova will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SambaNova, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
