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- Tasks: Lead international marketing strategy and execution across diverse global markets.
- Company: Join Samba, an innovative AI-powered media intelligence company.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Empower a high-performance culture and drive business growth internationally.
- Why this job: Make a global impact in marketing while working with cutting-edge AI technology.
- Qualifications: 10+ years in B2B marketing with team leadership experience.
The predicted salary is between 80000 - 100000 £ per year.
Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.
About the role:
We are looking for a Head of International Marketing to own the strategy and execution of marketing across our international markets, including Europe, South America, Australia, Asia, and other markets. You will lead brand building, demand generation, communications, and field marketing, working closely with regional sales leads and cross-functional teams to drive business growth in high-priority markets. This is a senior, hands-on role for a proven marketer who thrives in fast-moving, data-driven B2B environments.
What You'll Do:
- Own and execute the marketing strategy across international markets (non-USA countries), aligning with global priorities while adapting for regional market dynamics.
- Partner with Marketing team members to lead integrated demand generation programmes, including events, campaigns, ABM, and digital initiatives that build brand awareness and drive qualified pipeline.
- Manage Samba's presence at industry events and tentpole moments (e.g. Cannes Lions, Advertising Week Europe, etc), leading production, content, and coordination end-to-end.
- Drive communications and thought leadership efforts, including media relations, press releases, speaking submissions, and awards, building Samba's profile globally.
- Partner closely with regional sales and commercial teams to deliver locally relevant collateral, sales enablement assets, and market-specific campaigns.
- Lead, coach, and develop the international marketing team, setting clear goals and fostering a high-performance culture.
- Monitor and report on marketing performance across international markets, using data to optimise programmes and communicate impact to senior stakeholders.
Who You Are:
- 10+ years of B2B marketing experience in ad tech, media, data, or an adjacent sector, with at least 3 years leading a team and owning international strategy.
- Strong generalist marketer with hands-on experience across brand, demand generation, events, PR, thought leadership, and content, while comfortable operating at both strategic and executional levels.
- Commercially minded and sales-aligned, with a track record of close partnership with sales teams and of measuring marketing's impact through pipeline and business growth.
- Excellent communicator and storyteller who can translate complex data and technology narratives into compelling messages for markets around the world.
- Proactive, autonomous, and action-oriented, you create clarity in ambiguous situations and move quickly to deliver results.
- You are an empowering team leader who builds teams, not just functions. You hire well, develop talent, and hold performance to a high standard with empathy and directness.
Head of International Marketing in London employer: Samba
Contact Detail:
Samba Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of International Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. Use platforms like LinkedIn to reach out to people in your target companies, especially those in marketing roles. A friendly message can go a long way!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is your chance to showcase how you’ve driven brand awareness and demand generation in past roles.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, market position, and recent news. This will help you tailor your answers and show that you’re genuinely interested in contributing to their international marketing strategy.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are proactive about their applications. Plus, it gives us a chance to see your enthusiasm for joining the StudySmarter team!
We think you need these skills to ace Head of International Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of International Marketing role. Highlight your B2B marketing experience, especially in ad tech or media, and don’t forget to showcase any leadership roles you've had.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story! Use it to explain why you're passionate about Samba's mission and how your background makes you the perfect fit for leading international marketing efforts. Be sure to mention specific achievements that demonstrate your impact.
Showcase Your Data-Driven Mindset: Since this role is all about making data-driven decisions, include examples of how you've used data to optimise marketing strategies in the past. This will show us that you can monitor performance and drive results effectively.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Samba team!
How to prepare for a job interview at Samba
✨Know Your Audience
Before the interview, dive deep into Samba's mission and values. Understand how their AI-powered media intelligence works and think about how your experience aligns with their goals. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Data-Driven Mindset
Since this role is all about driving business growth through data, be prepared to discuss specific examples of how you've used data to inform marketing strategies in the past. Bring metrics and results to the table to demonstrate your impact.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges in international marketing. Think about potential market dynamics in Europe, South America, and Asia, and prepare scenarios where you've successfully navigated similar situations. This shows your strategic thinking and adaptability.
✨Emphasise Team Leadership Skills
As a senior role, they'll want to know how you lead and develop teams. Be ready to share your approach to coaching and empowering team members, along with examples of how you've built high-performance cultures in previous roles.