Senior Director, Product Management - International Product Strategy

Senior Director, Product Management - International Product Strategy

Full-Time 90000 - 120000 € / year (est.) No home office possible
Samba TV

At a Glance

  • Tasks: Drive international product strategy and market expansion for innovative ad tech solutions.
  • Company: Samba, a leading media intelligence company shaping consumer attention data.
  • Benefits: Competitive salary, inclusive culture, and opportunities for global travel.
  • Other info: Join a diverse team committed to meaningful projects and career growth.
  • Why this job: Be the voice of international markets and make a real impact on product success.
  • Qualifications: 10+ years in product management with a focus on international markets.

The predicted salary is between 90000 - 120000 € per year.

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

We're seeking a hands‑on product leader to own our international expansion strategy and ensure our ad tech and measurement solutions meet the needs of global markets. This is an individual contributor role for someone who thrives on building and working cross functionally with other product managers and owners —a hustler who will roll up their sleeves to drive international product success.

As our International Product leader, you'll be the voice of non‑US markets within our product organization, working horizontally across product managers and owners to shape strategy and execution. You'll balance three critical priorities:

  • Identifying and evaluating new market opportunities and country launches
  • Ensuring US-originated products serve international customer needs
  • Uncovering product opportunities that originate from markets where we already operate

What You'll Do

  • Market Expansion Strategy
    • Evaluate and prioritize international market opportunities and launches based on market dynamics, competitive landscape, regulatory requirements, and business potential
    • Build business cases that answer 'where should we expand and why' with data-driven analysis
    • Define full playbook for go-to-market product requirements for new geographic markets
  • International Product Advocacy
    • Ensure US-initiated products and features account for international customer requirements from conception through launch
    • Represent non-US market needs in product planning, roadmap discussions, and prioritization decisions
    • Identify gaps between current product capabilities and international market requirements
  • International-Origin Opportunities
    • Actively monitor existing international markets to identify product opportunities that may not emerge from US teams
    • Champion promising international-origin concepts and build support for their development
    • Connect dots across regions to identify patterns and scalable opportunities
  • Cross-Functional Collaboration
    • Work directly with product managers and product owners as a peer and advisor on international considerations
    • Partner with sales, customer success, and regional teams to gather market intelligence without relying on them to do the work
    • Influence product strategy through data, customer insights, and market expertise rather than positional authority

Who You Are

  • 10+ years in product management or product strategy roles, with significant experience in international markets
  • Deep understanding of ad tech and/or measurement technology landscapes across multiple geographies
  • Proven ability to work independently and drive results without a team—you're a doer, not just a strategist
  • Track record of successfully influencing cross-functional teams in a matrixed environment
  • Strong analytical skills with experience building market entry business cases
  • Willingness to travel internationally (25-35%) to deeply understand markets and customers
  • Comfort with ambiguity and ability to build structure where none exists
  • Experience launching products in 3+ international markets
  • Understanding of regional regulatory environments (GDPR, privacy laws, advertising regulations)
  • Ability to balance strategic thinking with tactical execution
  • Low ego, high hustle mentality—you do what needs to be done
  • Native or professional fluency in languages beyond English (preferred but not required)

This role reports to Head of Product and is based in London. We're looking for someone who sees international markets as their product, approaches expansion with rigor and curiosity, and has the drive to make things happen themselves.

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Senior Director, Product Management - International Product Strategy employer: Samba TV

Samba is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. As a Senior Director in Product Management based in London, you'll have the opportunity to lead international expansion strategies while working alongside talented professionals who are passionate about making a meaningful impact. With a commitment to employee growth and a diverse environment, Samba empowers its team members to thrive and contribute to the most culturally relevant data asset on the planet.

Samba TV

Contact Detail:

Samba TV Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Director, Product Management - International Product Strategy

Tip Number 1

Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.

Tip Number 2

Show off your skills! Prepare a portfolio or case studies that highlight your achievements in product management, especially in international markets. This will make you stand out when you’re chatting with potential employers.

Tip Number 3

Be ready for interviews! Research Samba and its products thoroughly. Think about how your experience aligns with their needs, especially in terms of international expansion and ad tech.

Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Samba team.

We think you need these skills to ace Senior Director, Product Management - International Product Strategy

Product Management
International Market Strategy
Data-Driven Analysis
Ad Tech Knowledge
Measurement Technology Understanding
Cross-Functional Collaboration
Market Intelligence Gathering

Some tips for your application 🫡

Tailor Your Application:Make sure to customise your CV and cover letter for the role. Highlight your experience in international markets and product management, as this is what we’re really looking for. Show us how your skills align with our needs!

Show Your Hustle:We love a hands-on approach! In your application, share examples of how you've rolled up your sleeves to drive product success. We want to see that you’re not just a strategist but also a doer who gets things done.

Be Data-Driven:Since we value data-driven decision-making, include any relevant metrics or outcomes from your previous roles. This will help us understand how you evaluate market opportunities and build business cases.

Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!

How to prepare for a job interview at Samba TV

Know Your Market Inside Out

Before the interview, dive deep into the international markets Samba operates in. Understand the competitive landscape, regulatory requirements, and cultural nuances. This knowledge will help you articulate how you can drive market expansion and advocate for non-US needs effectively.

Showcase Your Analytical Skills

Prepare to discuss specific examples where you've built data-driven business cases for market entry. Highlight your analytical skills by sharing insights from previous roles that demonstrate your ability to evaluate opportunities and make informed decisions.

Emphasise Cross-Functional Collaboration

Samba values teamwork across various functions. Be ready to share experiences where you've successfully influenced cross-functional teams. Discuss how you’ve partnered with product managers, sales, and customer success teams to gather insights and drive product strategy.

Demonstrate a Hands-On Approach

This role requires a hustler mentality. Prepare to discuss times when you've rolled up your sleeves to get things done. Show that you're not just a strategist but also someone who thrives on execution and can navigate ambiguity to deliver results.