Senior Director Product Management - International Product Strategy

About Samba TV

Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI‑driven insights.

We are seeking a hands‑on product leader to own our international expansion strategy and ensure our ad tech and measurement solutions meet the needs of global markets. This is an individual‑contributor role for someone who thrives on building and working cross‑functionally with other product managers and owners—a hustler who will roll up their sleeves to drive international product success.

As our International Product leader, you will be the voice of non‑US markets within our product organization, working horizontally across product managers and owners to shape strategy and execution. You will balance three critical priorities:

• Identifying and evaluating new market opportunities and country launches.
• Ensuring US‑originated products serve international customer needs.
• Uncovering product opportunities that originate from markets where we already operate.

What You’ll Do

• Market Expansion Strategy – Evaluate and prioritize international market opportunities and launches based on market dynamics, competitive landscape, regulatory requirements, and business potential. Build business cases that answer “where should we expand and why” with data‑driven analysis. Define full playbook for go‑to‑market product requirements for new geographic markets.
• Product Advocacy – Ensure US‑initiated products and features account for international customer requirements from conception through launch. Represent non‑US market needs in product planning, roadmap discussions, and prioritization decisions. Identify gaps between current product capabilities and international market requirements. Actively monitor existing international markets to identify product opportunities that may not emerge from US teams. Champion promising international‑origin concepts and build support for their development. Connect dots across regions to identify patterns and scalable opportunities.
• Cross‑Functional Collaboration – Work directly with product managers and product owners as a peer and advisor on international considerations. Partner with sales, customer success, and regional teams to gather market intelligence without relying on them to do the work. Influence product strategy through data, customer insights, and market expertise rather than positional authority.

Who You Are

• 10+ years in product management or product strategy roles, with significant experience in international markets.
• Deep understanding of ad tech and/or measurement technology landscapes across multiple geographies.
• Proven ability to work independently and drive results without a team—you are a doer, not just a strategist.
• Track record of successfully influencing cross‑functional teams in a matrixed environment.
• Strong analytical skills with experience building market entry business cases.
• Willingness to travel internationally (25‑35%) to deeply understand markets and customers.
• Comfort with ambiguity and ability to build structure where none exists.
• Experience launching products in 3+ international markets.
• Understanding of regional regulatory environments (GDPR, privacy laws, advertising regulations).
• Ability to balance strategic thinking with tactical execution.
• Low ego, high hustle mentality—you do what needs to be done.
• Native or professional fluency in languages beyond English (preferred but not required).

Additional Information

This role reports to the Head of Product and is based in London. We are looking for someone who sees international markets as their product, approaches expansion with rigor and curiosity, and has the drive to make things happen themselves.

Equal Employment Opportunity

Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Data Privacy

Samba TV may collect personal information directly from you, as a job applicant. Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with applicable law. For further details, please see Samba’s Applicant Privacy Policy. For residents of the EU, Samba Inc. is the data controller.