Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead international marketing strategy and execution across diverse global markets.
- Company: Join an innovative AI-powered media intelligence company transforming marketing.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Empower a high-performance culture and drive business growth internationally.
- Why this job: Make a global impact in marketing while working with cutting-edge technology.
- Qualifications: 10+ years in B2B marketing with team leadership experience.
The predicted salary is between 80000 - 100000 £ per year.
Overview
Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.
About the role:
We are looking for a Head of International Marketing to own the strategy and execution of marketing across our international markets, including Europe, South America, Australia, Asia, and other markets. You will lead brand building, demand generation, communications, and field marketing, working closely with regional sales leads and cross-functional teams to drive business growth in high-priority markets. This is a senior, hands-on role for a proven marketer who thrives in fast-moving, data-driven B2B environments.
What You'll Do
- Own and execute the marketing strategy across international markets (non-USA countries), aligning with global priorities while adapting for regional market dynamics.
- Partner with Marketing team members to lead integrated demand generation programmes, including events, campaigns, ABM, and digital initiatives that build brand awareness and drive qualified pipeline.
- Manage Samba's presence at industry events and tentpole moments (e.g. Cannes Lions, Advertising Week Europe, etc), leading production, content, and coordination end-to-end.
- Drive communications and thought leadership efforts, including media relations, press releases, speaking submissions, and awards, building Samba's profile globally.
- Partner closely with regional sales and commercial teams to deliver locally relevant collateral, sales enablement assets, and market-specific campaigns.
- Lead, coach, and develop the international marketing team, setting clear goals and fostering a high-performance culture.
- Monitor and report on marketing performance across international markets, using data to optimise programmes and communicate impact to senior stakeholders.
Who You Are
- 10+ years of B2B marketing experience in ad tech, media, data, or an adjacent sector, with at least 3 years leading a team and owning international strategy.
- Strong generalist marketer with hands-on experience across brand, demand generation, events, PR, thought leadership, and content, while comfortable operating at both strategic and executional levels.
- Commercially minded and sales-aligned, with a track record of close partnership with sales teams and of measuring marketing's impact through pipeline and business growth.
- Excellent communicator and storyteller who can translate complex data and technology narratives into compelling messages for markets around the world.
- Proactive, autonomous, and action-oriented, you create clarity in ambiguous situations and move quickly to deliver results.
- You are an empowering team leader who builds teams, not just functions. You hire well, develop talent, and hold performance to a high standard with empathy and directness.
Head of International Marketing employer: Samba TV
Contact Detail:
Samba TV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of International Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is your chance to showcase what you can bring to the table, especially in a data-driven role like Head of International Marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its market presence. Understand their challenges and think about how you can contribute to their growth. Tailor your responses to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can help us grow. Plus, applying directly shows your enthusiasm and commitment to joining our team at Samba.
We think you need these skills to ace Head of International Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of International Marketing role. Highlight your B2B marketing experience, especially in ad tech or media, and don’t forget to showcase any leadership roles you've had.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Share specific examples of how you've driven marketing strategies in international markets and how you’ve collaborated with sales teams to achieve business growth.
Showcase Your Data Savvy: Since we’re all about data-driven decisions, make sure to include examples of how you've used data to optimise marketing programmes. This could be anything from monitoring campaign performance to adjusting strategies based on market insights.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Samba TV
✨Know Your Audience
Before the interview, research Samba's target markets and their unique characteristics. Understand how the company’s AI technology impacts marketing strategies in different regions. This will help you tailor your responses and demonstrate your knowledge of international marketing dynamics.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your success in B2B marketing, especially in ad tech or media. Be ready to discuss how you've led teams and executed international strategies, as well as how you've measured marketing impact on business growth.
✨Communicate Clearly
Practice articulating complex ideas simply and effectively. Since the role involves translating data into compelling narratives, focus on how you can communicate Samba's value proposition to diverse audiences. Use storytelling techniques to make your points memorable.
✨Demonstrate Leadership Skills
Be prepared to discuss your leadership style and how you empower teams. Share examples of how you've developed talent and fostered a high-performance culture. Highlight your ability to set clear goals and drive results, as this is crucial for the Head of International Marketing role.