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For Companies At a Glance
- Tasks: Drive international product strategy and market expansion for innovative ad tech solutions.
- Company: Samba TV, a leader in streaming and broadcast video data technology.
- Benefits: Competitive salary, inclusive culture, and opportunities for international travel.
- Why this job: Be the voice of global markets and shape the future of viewing experiences.
- Qualifications: 10+ years in product management with international market experience.
- Other info: Join a diverse team committed to making a real impact worldwide.
The predicted salary is between 72000 - 108000 £ per year.
Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.
We are seeking a hands-on product leader to own our international expansion strategy and ensure our ad tech and measurement solutions meet the needs of global markets. This is an individual contributor role for someone who thrives on building and working cross-functionally with other product managers and owners—a hustler who will roll up their sleeves to drive international product success.
As our International Product leader, you will be the voice of non-US markets within our product organization, working horizontally across product managers and owners to shape strategy and execution. You will balance three critical priorities:
- Identifying and evaluating new market opportunities and country launches.
- Ensuring US-originated products serve international customer needs.
- Uncovering product opportunities that originate from markets where we already operate.
What You’ll Do
- Market Expansion Strategy: Evaluate and prioritize international market opportunities and launches based on market dynamics, competitive landscape, regulatory requirements, and business potential. Build business cases that answer "where should we expand and why" with data-driven analysis. Define full playbook for go-to-market product requirements for new geographic markets.
- Product Advocacy: Ensure US-initiated products and features account for international customer requirements from conception through launch. Represent non-US market needs in product planning, roadmap discussions, and prioritization decisions. Identify gaps between current product capabilities and international market requirements. Actively monitor existing international markets to identify product opportunities that may not emerge from US teams. Champion promising international-origin concepts and build support for their development. Connect dots across regions to identify patterns and scalable opportunities.
- Cross-Functional Collaboration: Work directly with product managers and product owners as a peer and advisor on international considerations. Partner with sales, customer success, and regional teams to gather market intelligence without relying on them to do the work. Influence product strategy through data, customer insights, and market expertise rather than positional authority.
Who You Are
- 10+ years in product management or product strategy roles, with significant experience in international markets.
- Deep understanding of ad tech and/or measurement technology landscapes across multiple geographies.
- Proven ability to work independently and drive results without a team—you’re a doer, not just a strategist.
- Track record of successfully influencing cross-functional teams in a matrixed environment.
- Strong analytical skills with experience building market entry business cases.
- Willingness to travel internationally (25-35%) to deeply understand markets and customers.
- Comfort with ambiguity and ability to build structure where none exists.
- Experience launching products in 3+ international markets.
- Understanding of regional regulatory environments (GDPR, privacy laws, advertising regulations).
- Ability to balance strategic thinking with tactical execution.
- Low ego, high hustle mentality—you do what needs to be done.
- Native or professional fluency in languages beyond English (preferred but not required).
This role reports to Head of Product and is based in London. We are looking for someone who sees international markets as their product, approaches expansion with rigor and curiosity, and has the drive to make things happen themselves. Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Senior Director/VP, Product Management - International Product Strategy employer: Samba TV, Inc.
Contact Detail:
Samba TV, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director/VP, Product Management - International Product Strategy
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, make sure to highlight your experience in international markets and ad tech. Share specific examples of how you've driven product success in diverse environments—this will set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Samba TV, and express your interest in their mission. Tailor your message to show how your skills align with their goals—this can really make an impression.
✨Tip Number 4
Keep learning and adapting! The job market is always changing, especially in tech. Stay updated on trends in product management and international markets. Consider taking courses or attending workshops to sharpen your skills—this shows you're committed and ready to roll up your sleeves!
We think you need these skills to ace Senior Director/VP, Product Management - International Product Strategy
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the role. Highlight your experience in international markets and product management, as this is what we’re really looking for. Show us how your skills align with our mission at Samba TV!
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used analytics to drive product strategy or market expansion. This will help us see your thought process and how you can contribute to our goals.
Demonstrate Cross-Functional Collaboration: Since this role involves working with various teams, share experiences where you’ve successfully collaborated across functions. We want to know how you’ve influenced others and driven results without relying solely on authority.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Samba TV, Inc.
✨Know Your Market Inside Out
Before the interview, dive deep into the international markets Samba TV operates in. Understand the competitive landscape, regulatory requirements, and cultural nuances. This knowledge will help you articulate how you can drive market expansion and tailor products to meet diverse customer needs.
✨Showcase Your Cross-Functional Experience
Be ready to discuss specific examples of how you've successfully collaborated with product managers, sales, and customer success teams in previous roles. Highlight your ability to influence without authority and how you've used data and insights to shape product strategy across different functions.
✨Prepare Data-Driven Business Cases
Since the role involves building business cases for market expansion, come prepared with examples of how you've evaluated new market opportunities in the past. Use data to back up your claims and demonstrate your analytical skills, showing that you can identify where to expand and why.
✨Embrace the Hustle Mentality
Samba TV is looking for a hands-on leader, so convey your 'doer' attitude during the interview. Share stories that illustrate your willingness to roll up your sleeves and tackle challenges head-on, whether it's launching a product in a new market or addressing gaps in existing offerings.