At a Glance
- Tasks: Lead B2B performance marketing strategies and manage paid campaigns across Google and LinkedIn.
- Company: Join Embat, a fast-growing FinTech scale-up redefining finance for mid-market and enterprise companies.
- Benefits: Enjoy competitive salary, flexible hybrid work, generous vacation, and ongoing professional development.
- Other info: Collaborative culture with mentorship opportunities and a focus on personal and professional growth.
- Why this job: Make a real impact in a dynamic environment while driving growth for innovative financial solutions.
- Qualifications: 7+ years in performance marketing with expertise in SEM and paid social strategies.
The predicted salary is between 60000 - 80000 £ per year.
Overview
Embat is one of the fastest-growing FinTech scale-ups in Europe. Founded in 2021, we are on a mission to redefine how mid-market and enterprise companies interact with their money. We don't just offer visibility; we are building the financial operating system for modern finance teams. Our platform empowers CFOs, treasury teams and finance leaders to centralize their banking, automate manual processes, and access real-time financial information to make smarter business decisions.
What started as a treasury management platform has evolved into something much bigger. Today, Embat combines treasury software, payments, banking connectivity and AI-powered intelligence into a single platform designed to eliminate manual financial processes and replace outdated spreadsheet-based workflows.
We are currently building EmbatOne, our proprietary banking infrastructure, bridging the gap between traditional banking and seamless digital operations. Alongside this, Tellme, our AI financial assistant, enables finance teams to access complex financial insights through natural language, transforming how financial information is consumed and acted upon.
The Team: We are a team of 150+ professionals across Spain, the UK and the DACH region, with expertise in fintech, banking, software engineering, payments and AI. We are united by a culture of ownership, ambition and collaboration.
The Volume: Thousands of finance professionals rely on Embat to manage critical treasury operations, payments and cash visibility. Our infrastructure processes high-volume financial workflows with reliability, security and scalability.
The Backing: In May 2026, Embat secured a €30M Series B led by Cathay Innovation, with continued backing from Creandum, Samaipata, 4Founders Capital and VentureFriends. This milestone is accelerating our international expansion and strengthening our ambition to become the AI-native treasury platform powering the next generation of global finance teams.
What are we looking for?
We are looking for a Global B2B Performance Marketing Manager to lead our acquisition strategy and drive growth through paid channels across our principal markets (Spain, UK and DACH). This role is key to acquiring new B2B clients by effectively managing paid marketing campaigns. You will play a strategic role in achieving key business objectives, using data to measure channel performance and determining how best to allocate marketing investment across competing opportunities, with a primary focus on Google Ads and LinkedIn Ads.
What will you do? Your main responsibilities will be:
- Paid Strategy & Execution: Manage the day-to-day delivery of Paid Advertising campaigns (Google Search, Microsoft Ads, and LinkedIn Ads), including planning, strategy development, account setup, execution, and analysis.
- Lead SEM Strategy: Oversee strategy and hands-on management of SEM campaigns, including keyword research, account structure, bidding strategies, and writing compelling ad copy aligned with user intent.
- Drive Paid Social Growth: Develop, execute, and scale paid social marketing strategies on LinkedIn Ads. Plan campaign budgets, pacing, and forecasting to achieve revenue targets.
- Creative Optimization: Create briefings for the design team to test creative variations, messaging frameworks, and audience segments to maximize performance.
- Analytics & Performance: Track and optimize ROI: Manage budget and deadlines, recommending modifications to ad spend and channel selection based on data.
- Data Analysis: Monitor campaign performance using analytics platforms (GA4, Google Ads, LinkedIn Ads, Looker). Experience with Google Cloud Platform (BigQuery) and SQL is preferred.
- Reporting: Build clear performance dashboards and deliver actionable insights to stakeholders. Conduct deep-dive analyses (cohort, LTV/CAC, funnel drop-off) to influence growth strategy.
- Collaboration & Innovation: Hold weekly meetings with Sales Development teams to improve campaign quality and feedback loops on lead quality.
- Test & Learn: Lead projects to inform best practices, bringing new ideas and testing trends. Identify new platforms and tools to expand acquisition opportunities.
- AI Integration: Implement new AI workflows for creative generation and optimization to improve efficiency.
What are we looking for?
- Experience: 7+ years in Performance Marketing, ideally within B2B SaaS, fintech, or high-growth tech companies.
- SEM Expertise: Proven experience leading strategy and hands-on management of campaigns across Google Ads and Microsoft Ads.
- Paid Social Expert: Deep knowledge of LinkedIn Ads strategy for B2B audiences.
- Technical Skills: Mastery of GA4, Google Tag Manager, Looker, and familiarity with HubSpot. Knowledge of SQL and BigQuery is a plus.
- Soft Skills: Strategic mindset, strong analytical thinking, autonomy, and attention to detail.
- Languages: Fluent English and Spanish or German is a must.
What comes with working at Embat?
- Expert Mentorship: Work hand-in-hand with leaders experienced in scaling finance operations in high-growth environments.
- Ongoing Education: Access to continuous learning opportunities and professional development.
- Performance Reviews: Structured feedback twice a year to ensure you are consistently evolving.
- Latest Tech: Choose the hardware and tools you need to do your best, most impactful work.
- Hybrid & Flexible: A modern hybrid setup (40% remote) with flexible schedules to balance your life and work.
- Generous Vacation: 23 paid working days per year, plus your birthday, plus public holidays.
- Tenure Rewards: We value loyalty. Get 1 additional vacation day for every year at Embat (up to 3 extra days).
- Team & Culture: Monthly team-building plans, annual Embacation offsite event in Spain.
Global B2B Performance Marketing Manager in London employer: Samaipata
Embat is an exceptional employer that fosters a culture of ownership, ambition, and collaboration, making it an ideal place for professionals seeking to make a significant impact in the FinTech sector. With a hybrid work model based in London, employees benefit from generous vacation policies, ongoing education opportunities, and access to cutting-edge technology, all while being part of a rapidly growing team dedicated to redefining financial operations for businesses. Join us to thrive in a high-performance environment where your contributions are valued and your professional growth is supported.
StudySmarter Expert Advice🤫
We think this is how you could land Global B2B Performance Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Global B2B Performance Marketing Manager role. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Get your personal brand sorted! Make sure your LinkedIn profile is up-to-date and showcases your skills in performance marketing, especially with Google Ads and LinkedIn Ads. Share relevant content and engage with industry discussions to get noticed.
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing strategies. Be ready to discuss your past campaigns and how you used data to drive results. Show them you’re not just a marketer, but a strategic thinker!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Embat.
We think you need these skills to ace Global B2B Performance Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Global B2B Performance Marketing Manager role. Highlight your experience in performance marketing, especially with Google Ads and LinkedIn Ads, and showcase any relevant achievements that align with our mission at Embat.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share your passion for fintech and how your skills can help drive our acquisition strategy. Don’t forget to mention specific campaigns you've managed that led to significant growth!
Showcase Your Analytical Skills:Since data analysis is key in this role, make sure to highlight your experience with analytics platforms like GA4 and Looker. Provide examples of how you've used data to optimise campaigns and improve ROI in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. This way, we can ensure your application gets the attention it deserves. Plus, it’s the best way to stay updated on your application status!
How to prepare for a job interview at Samaipata
✨Know Your Numbers
As a Global B2B Performance Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to SEM and paid social campaigns. Be ready to discuss how you've optimised ROI in past roles using data-driven decisions.
✨Showcase Your Creativity
This role involves creative optimisation, so come prepared with examples of successful ad copy or campaign strategies you've developed. Think about how you can present your ideas for testing new creative variations that align with user intent.
✨Familiarise Yourself with the Tools
Make sure you're comfortable discussing tools like GA4, Google Ads, and LinkedIn Ads. If you have experience with SQL or BigQuery, highlight that too! Being able to talk about how you've used these platforms will show your technical expertise.
✨Align with Sales
Collaboration is key at Embat. Prepare to discuss how you've worked with sales teams in the past to improve lead quality and campaign effectiveness. Share specific examples of how this alignment has driven success in your previous roles.
