Business Development Leader in London

Let’s fix hospitality, for good. Hospitality is tough – margins are thin, waste is high, and teams are stretched. But it doesn’t have to be this hard. That’s why we built Nory. Our CEO, Conor, knows the pain first-hand. After founding and scaling Mad Egg in Ireland, he got fed up with juggling “market-leading” systems, clunky spreadsheets, and endless printouts. So he set out to build the tool he wished he’d had from day one.

Nory is an all-knowing restaurant management system. It blends real-time data with AI predictive analytics, giving operators control of their margins. From food prep to forecasting, it’s operational intelligence that helps restaurants run with consistency, certainty, and profit. The result? Thriving restaurants, better jobs, less waste, healthier margins. And we’re just getting started. Fresh off a Series B led by Kinnevik, we’ve grown to 100+ people across Ireland, the UK, Spain and New York – and demand is scaling faster than we ever imagined.

The role: We’re now looking for a BDR Leader to join our growing Marketing & Growth team. In this role, you’ll have the unique opportunity to take direct ownership of a high-activity outbound team, personally driving the pipeline and the people behind it as we scale into 2027.

What you’ll be doing:

• Build trust and strong working relationships with your BDRs, VP Marketing & Growth, and cross-functional partners across marketing, sales, and operations.
• Own the day-to-day performance rhythm for the team, monitoring and improving key metrics such as activities, meetings, conversion rates, SLA adherence, and data cleanliness to drive the team to success.
• Leading from the front: carrying a personal pipeline-generation quota alongside your team’s target so you’re setting the standard, not just enforcing it.
• Establish cadence: regular 1:1s, call and email reviews, and role plays to provide in-the-moment coaching and feedback.
• Coaching BDRs individually - improving call technique, messaging, and objection handling. Drive consistent performance by identifying issues early, holding clear and constructive conversations, and implementing individualised improvement plans.
• Bringing solutions before you’re asked - spotting a tooling gap, a process blocker, or a bad trend, and showing up with a fix, not just the problem.
• Holding the line on pipeline quality, not just volume - tightening qualification criteria and messaging based on what actually converts downstream.
• Working closely with Sales, Marketing, and RevOps on lead flow, tooling, and handoff quality, and pushing back where needed.
• Being present in the office setting the tempo and energy for the team (general expectation is 3 days a week - with flexibility).

What you’ll bring:

• Proven experience as a BDR/SDR Team Lead (or a senior BDR promoted into leadership) inside a high-velocity B2B SaaS environment, ideally with an outbound-heavy, metrics-driven motion.
• A track record of personally driving a team to consistently hit or exceed activity and pipeline targets - you can quantify it, not just describe it.
• Real experience holding a team accountable to non-negotiable activity standards, including the harder conversations that come with it.
• A bias for surfacing problems with a proposed fix attached, rather than escalating and waiting for direction.
• Comfort carrying a personal quota alongside managing a team’s performance.
• Restaurant or hospitality sector experience is a plus, but we care more about growth-stage, high-activity B2B SaaS DNA than industry background.

If you’re excited by what we’re building, we’d love to hear from you, even if you don’t tick every box.

What you’ll get in return:

• Meaningful equity, at Nory everyone is an owner!
• 35 days of paid leave per year (including bank holidays).
• Comprehensive private health insurance via Irish Life (Ireland) and Axa (UK).
• Enhanced parental leave and baby loss support.
• Learning & development culture – €1000 personal annual budget + quarterly book budget.
• €250 home office workspace budget.
• Regular team offsites & socials.
• Work from anywhere for up to 3 months of the year.
• Office in London.
• And much more.

How we work: Our vision is to build a better future for the restaurant industry. One where operators are in control, margins are stronger, and frontline teams can build careers they’re proud of. To get there, we move fast, stay focused, and hold ourselves to a high bar. Our values guide how we work, grow, and win – together.

These are the values we live by:

• We serve up impact with a side of profit: We prioritise work that delivers real financial results for our restaurant partners.
• We prioritise speed of service: We move fast, unblock quickly, and deliver with urgency.
• We act like owners: We own problems, raise the bar, and build better every day.
• We win as a crew: We grow stronger through feedback, collaboration, and shared wins.

We hire humans. At Nory, we believe that diverse teams build better products. We welcome applicants from all backgrounds, identities, and walks of life. We do not discriminate based on gender, ethnicity, sexual orientation, religion, family status, age, disability, or race. What matters to us is how you think, how you work, and what you bring to the table. Please let us know if you require any adjustments so you can bring your best self to the interview process.