At a Glance
- Tasks: Lead B2B performance marketing strategies and manage paid campaigns across Google and LinkedIn.
- Company: Join Embat, a fast-growing FinTech scale-up redefining finance for mid-market and enterprise companies.
- Benefits: Enjoy flexible hybrid work, generous vacation, and ongoing education opportunities.
- Other info: Collaborate with a talented team and access the latest tech to excel in your role.
- Why this job: Make a real impact in a dynamic environment while driving growth for innovative financial solutions.
- Qualifications: 7+ years in performance marketing with expertise in SEM and paid social strategies.
The predicted salary is between 60000 - 80000 £ per year.
Global B2B Performance Marketing Manager – Indefinite, Full time, Hybrid (London, United Kingdom).
What is Embat?
Embat is one of the fastest-growing FinTech scale-ups in Europe. Founded in 2021, we are on a mission to redefine how mid-market and enterprise companies interact with their money. We don’t just offer visibility; we are building the financial operating system for modern finance teams. Our platform empowers CFOs, treasury teams and finance leaders to centralize their banking, automate manual processes, and access real-time financial information to make smarter business decisions.
From SaaS to Financial Infrastructure
What started as a treasury management platform has evolved into something much bigger. Today, Embat combines treasury software, payments, banking connectivity and AI-powered intelligence into a single platform designed to eliminate manual financial processes and replace outdated spreadsheet-based workflows.
We are currently building EmbatOne, our proprietary banking infrastructure, bridging the gap between traditional banking and seamless digital operations. Alongside this, Tellme, our AI financial assistant, enables finance teams to access complex financial insights through natural language, transforming how financial information is consumed and acted upon.
Scale & Impact
The Team: We are a team of 150+ professionals across Spain, the UK and the DACH region, with expertise in fintech, banking, software engineering, payments and AI. We are united by a culture of ownership, ambition and collaboration.
The Volume: Thousands of finance professionals rely on Embat to manage critical treasury operations, payments and cash visibility. Our infrastructure processes high-volume financial workflows with reliability, security and scalability.
The Backing: In May 2026, Embat secured a €30M Series B led by Cathay Innovation, with continued backing from Creandum, Samaipata, 4Founders Capital and VentureFriends. This milestone is accelerating our international expansion and strengthening our ambition to become the AI-native treasury platform powering the next generation of global finance teams.
What are we looking for?
We are looking for a Global B2B Performance Marketing Manager to lead our acquisition strategy and drive growth through paid channels across our principal markets (Spain, UK and DACH). This role is key to acquiring new B2B clients by effectively managing paid marketing campaigns. You will play a strategic role in achieving key business objectives, using data to measure channel performance and determining how best to allocate marketing investment across competing opportunities, with a primary focus on Google Ads and LinkedIn Ads.
What will you do?
- Paid Strategy & Execution: Manage the day-to-day delivery of Paid Advertising campaigns (Google Search, Microsoft Ads, and LinkedIn Ads), including planning, strategy development, account setup, execution, and analysis.
- Lead SEM Strategy: Oversee strategy and hands-on management of SEM campaigns, including keyword research, account structure, bidding strategies, and writing compelling ad copy aligned with user intent.
- Drive Paid Social Growth: Develop, execute, and scale paid social marketing strategies on LinkedIn Ads. Plan campaign budgets, pacing, and forecasting to achieve revenue targets.
- Creative Optimization: Create briefings for the design team to test creative variations, messaging frameworks, and audience segments to maximize performance.
- Analytics & Performance: Track and optimize ROI: Manage budget and deadlines, recommending modifications to ad spend and channel selection based on data.
- Data Analysis: Monitor campaign performance using analytics platforms (GA4, Google Ads, LinkedIn Ads, Looker). Experience with Google Cloud Platform (BigQuery) and SQL is preferred.
- Reporting: Build clear performance dashboards and deliver actionable insights to stakeholders. Conduct deep-dive analyses (cohort, LTV/CAC, funnel drop-off) to influence growth strategy.
- Collaboration & Innovation: Sales Alignment: Hold weekly meetings with Sales Development teams to improve campaign quality and feedback loops on lead quality.
- Test & Learn: Lead projects to inform best practices, bringing new ideas and testing trends. Identify new platforms and tools to expand acquisition opportunities.
- AI Integration: Implement new AI workflows for creative generation and optimization to improve efficiency.
What are we looking for?
- Experience: 7+ years in Performance Marketing, ideally within B2B SaaS, fintech, or high-growth tech companies.
- SEM Expertise: Proven experience leading strategy and hands-on management of campaigns across Google Ads and Microsoft Ads.
- Paid Social Expert: Deep knowledge of LinkedIn Ads strategy for B2B audiences.
- Technical Skills: Mastery of GA4, Google Tag Manager, Looker, and familiarity with HubSpot. Knowledge of SQL and BigQuery is a plus.
- Soft Skills: Strategic mindset, strong analytical thinking, autonomy, and attention to detail.
- Languages: Fluent English and Spanish or German is a must.
What comes with working at Embat?
- Expert Mentorship: Work hand-in-hand with leaders experienced in scaling finance operations in high-growth environments.
- Ongoing Education: Access to continuous learning opportunities and professional development.
- Performance Reviews: Structured feedback twice a year to ensure you are consistently evolving.
- Latest Tech: Choose the hardware and tools you need to do your best, most impactful work.
- Hybrid & Flexible: A modern hybrid setup (40% remote) with flexible schedules to balance your life and work.
- Generous Vacation: 23 paid working days per year, plus your birthday, plus public holidays.
- Tenure Rewards: We value loyalty. Get 1 additional vacation day for every year at Embat (up to 3 extra days).
- Team & Culture: Monthly team-building plans, annual Embacation offsite event in Spain.
Global B2B Performance Marketing Manager employer: Samaipata
Embat is an exceptional employer that fosters a culture of ownership, ambition, and collaboration, making it an ideal place for professionals looking to thrive in the fast-paced FinTech landscape. With a commitment to employee growth through expert mentorship, ongoing education, and structured performance reviews, team members are empowered to reach their highest potential while enjoying a flexible hybrid work environment and generous vacation benefits. Join us in London and be part of a dynamic team that is redefining financial operations for businesses across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Global B2B Performance Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Know their products, culture, and recent news. This will not only impress your interviewers but also help you tailor your answers to show how you can add value to their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can set you apart from other candidates. It shows your enthusiasm for the role and keeps you fresh in their minds.
We think you need these skills to ace Global B2B Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Global B2B Performance Marketing Manager role. Highlight your experience in performance marketing, especially with Google Ads and LinkedIn Ads, and showcase any relevant achievements that align with our mission at Embat.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about fintech and how your skills can help drive our growth. Be specific about your past experiences and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills:Since data analysis is key for this role, make sure to highlight your experience with analytics platforms like GA4 and Looker. Share examples of how you've used data to optimise campaigns and improve ROI in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Samaipata
✨Know Your Numbers
As a Global B2B Performance Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to SEM and paid social campaigns. Be ready to discuss how you've optimised ROI in past roles using data-driven decisions.
✨Showcase Your Creativity
Creative optimisation is crucial for this role. Prepare examples of successful ad copy or campaign strategies you've developed. Highlight how you collaborated with design teams to create compelling visuals that drove engagement.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing tools like GA4, Google Ads, and LinkedIn Ads. If you have experience with SQL or BigQuery, be prepared to explain how you've used these tools to analyse campaign performance and inform strategy.
✨Align with Sales
Understanding the sales process is key for this position. Think about how you've previously worked with sales teams to improve lead quality. Be ready to share specific examples of how you’ve enhanced feedback loops between marketing and sales.
