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For Companies At a Glance
- Tasks: Lead and deliver impactful CRM strategies for exciting brands.
- Company: Reputable CRM consultancy with a collaborative team culture.
- Benefits: Competitive salary, career progression, and opportunity to work with top brands.
- Other info: Fast-paced environment with opportunities for growth and learning.
- Why this job: Make a real difference in customer engagement and marketing effectiveness.
- Qualifications: 4-6 years in CRM, strong multi-channel experience, and data-driven mindset.
The predicted salary is between 60000 - 65000 £ per year.
We're working with a highly regarded CRM consultancy that partners with some of the most recognised brands in the market, acting as a true extension of their internal marketing and lifecycle teams. With a strong reputation and a growing client base, they're now looking for a CRM Lead to join the team and take ownership of delivering high-impact, data-driven CRM programmes across a range of exciting clients.
The Role
You'll own and deliver end-to-end CRM and lifecycle initiatives across a portfolio of clients, acting as a trusted partner to help improve customer engagement, lifecycle performance and overall marketing effectiveness.
What You'll Be Doing
- Develop and deliver multi-channel CRM strategies aligned to client objectives
- Build and optimise lifecycle journeys across email, SMS, push and in-app channels
- Own campaign execution including segmentation, automation and personalisation
- Lead customer experience and journey optimisation projects across the full lifecycle
- Analyse performance and translate data into clear, actionable insights
- Advise clients on CRM best practice, tooling and ways to improve efficiency
- Support implementations and migrations across marketing automation platforms
- Build strong client relationships and identify opportunities for account growth
What They're Looking For
- 4-6+ years' experience in CRM or lifecycle marketing
- Strong hands-on experience across email and multi-channel CRM
- Experience with modern CRM platforms such as Braze, Salesforce, HubSpot, Klaviyo or similar
- Exposure to CDPs or data platforms is a strong plus
- Data-driven mindset with confidence analysing performance and optimising campaigns
- Strong communication skills with the ability to manage stakeholders and present ideas clearly
- Comfortable working across multiple clients in a fast-paced environment
Why This Role
- Work with a range of high-profile, well-known brands
- Strong reputation as a true partner to client CRM functions
- Opportunity to operate across strategy and execution
- Collaborative, high-performing team environment
- Clear progression as the consultancy continues to scale
Senior CRM Manager - £60,000 in West Bromwich employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager - £60,000 in West Bromwich
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM space and let them know you're on the lookout for opportunities. You never know who might have a lead or can refer you to someone at a consultancy.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies of your past CRM projects. This will help you stand out during interviews and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for those interviews! Research the company and their clients, and think about how your experience aligns with their needs. Be ready to discuss specific strategies you've implemented in previous roles.
✨Tip Number 4
Don't forget to apply through our website! We’ve got loads of exciting roles that could be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Senior CRM Manager - £60,000 in West Bromwich
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your CRM and lifecycle marketing experience, especially with platforms like Braze or Salesforce, to show us you’re the right fit.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re passionate about CRM and how your previous roles have prepared you for this position. Be specific about your achievements and how they align with our goals at StudySmarter.
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to include examples of how you've used data to optimise campaigns in your application. We love seeing how you’ve turned insights into action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Salt
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially with platforms like Braze, Salesforce, and HubSpot. Be ready to discuss your hands-on experience and how you've used data to drive successful campaigns.
✨Showcase Your Strategy Skills
Prepare to talk about specific multi-channel CRM strategies you've developed. Think of examples where you've optimised customer journeys and improved engagement, as this will show your potential employer that you can deliver results.
✨Be Data-Driven
Since the role requires a strong data-driven mindset, come prepared with examples of how you've analysed performance metrics in past roles. Highlight how you've translated data into actionable insights that led to campaign improvements.
✨Build Rapport
Demonstrate your strong communication skills by engaging with your interviewers. Ask insightful questions about their clients and projects, and share your thoughts on CRM best practices. This will help you build rapport and show that you're genuinely interested in the role.