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- Tasks: Analyze web data to optimize digital presence and improve website performance.
- Company: Join a dynamic team focused on enhancing online campaigns and user experiences.
- Benefits: Flexible freelance opportunities with the chance to work on diverse projects.
- Why this job: Make a real impact by providing actionable insights and recommendations.
- Qualifications: Strong skills in GA4, GTM, and A/B testing tools required.
- Other info: Ideal for those who enjoy data analysis and want to enhance their portfolio.
The predicted salary is between 36000 - 60000 £ per year.
I'm looking to partner with experienced freelance Web Analytics Specialists to work together on new freelance and contract opportunities.
As a Web Analytics Specialist, you’ll analyse and interpret web data to help optimise digital presence and improve the performance of websites and online campaigns.
You will:
- Monitor and analyse website traffic, user behaviour, and performance metrics using tools such as Google Analytics, Adobe Analytics
- Implement and manage tags and tracking scripts using platforms like Google Tag Manager, and ensure proper setup and accuracy of data collection
- Design and execute A/B and multivariate tests to enhance website performance and user experience, and analyse the test results to identify opportunities for improvement
- Provide actionable insights and recommendations to optimise user experience and campaign performance
You will need:
- Strong skills in web analytics platforms including GA4, GTM, Adobe Analytics etc
- Knowledge of A/B testing tools and techniques, for example, Google Optimise, Optimizely etc
- Experience with data visualisation tools, and knowledge of heat mapping and user behaviour tools such as Hotjar and Crazy Egg
- Excellent communication skills, with the ability to communicate clearly with non-technical audiences
- Ideally familiarity with SQL, R, or Python for data analysis
Website Analytics Specialist - Freelance (Talent pool) employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website Analytics Specialist - Freelance (Talent pool)
✨Tip Number 1
Make sure to showcase your experience with web analytics tools like Google Analytics and Adobe Analytics. Highlight specific projects where you successfully analyzed data and provided actionable insights.
✨Tip Number 2
Familiarize yourself with A/B testing methodologies and be ready to discuss how you've implemented these tests in past roles. Being able to share concrete examples will set you apart.
✨Tip Number 3
Brush up on your data visualization skills. Being able to present complex data in an understandable way is crucial, so consider preparing a portfolio of visualizations you've created.
✨Tip Number 4
Since communication is key, practice explaining technical concepts in simple terms. This will help you demonstrate your ability to work with non-technical stakeholders effectively.
We think you need these skills to ace Website Analytics Specialist - Freelance (Talent pool)
Some tips for your application 🫡
Highlight Relevant Experience: Make sure to emphasize your experience with web analytics platforms like Google Analytics, Adobe Analytics, and any A/B testing tools you've used. Provide specific examples of how you've utilized these tools to improve website performance.
Showcase Technical Skills: Clearly outline your technical skills, especially in data visualization tools and programming languages like SQL, R, or Python. Mention any projects where you applied these skills to analyze data and derive insights.
Communicate Effectively: Since excellent communication skills are essential, demonstrate your ability to convey complex data insights in a clear and understandable manner. Consider including examples of how you've communicated findings to non-technical stakeholders.
Tailor Your Application: Customize your application to reflect the specific requirements mentioned in the job description. Use keywords from the listing to ensure your application resonates with the hiring team and showcases your fit for the role.
How to prepare for a job interview at Salt
✨Showcase Your Analytics Skills
Be prepared to discuss your experience with web analytics platforms like GA4 and Adobe Analytics. Highlight specific projects where you successfully analyzed data and provided actionable insights.
✨Demonstrate A/B Testing Knowledge
Discuss your familiarity with A/B testing tools such as Google Optimize or Optimizely. Share examples of tests you've designed and the impact they had on website performance.
✨Communicate Clearly
Since you'll be working with non-technical audiences, practice explaining complex analytics concepts in simple terms. This will show your ability to bridge the gap between technical data and business needs.
✨Prepare for Technical Questions
Expect questions about tag management and data collection accuracy. Brush up on your knowledge of Google Tag Manager and be ready to explain how you ensure data integrity in your analyses.
