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- Tasks: Lead the creation of engaging content with a network of creators for top beauty brands.
- Company: Join a dynamic FMCG business in the beauty industry, focused on innovation.
- Benefits: Enjoy hybrid working, competitive rates, and a chance to shape social-first content.
- Other info: Collaborate with creative teams and grow your career in a vibrant environment.
- Why this job: Make your mark in the beauty space by driving impactful user-generated content.
- Qualifications: 3+ years in UGC or influencer marketing, with a passion for TikTok and Instagram.
The predicted salary is between 40000 - 50000 £ per year.
SALT is supporting an FMCG business within the beauty space. This role is for a User Generated Content Lead responsible for building and managing a network of creators to deliver always-on, social-first content across key beauty brands. The position blends strategy and execution, ensuring a consistent pipeline of high-quality, platform-native content. You'll collaborate closely with brand, social, and influencer teams to align UGC output with campaigns and wider content strategies.
KEY CONTRACT DETAILS
- 6+ month contract, outside IR35
- Hybrid working in London
WHAT YOU'LL DO
- Source, recruit and onboard UGC creators aligned with brand values and audience
- Build and manage a scalable creator network to deliver consistent, high-quality content
- Own the end-to-end UGC lifecycle, from discovery and briefing through to delivery and sign-off
- Translate campaign and social strategy into clear, effective UGC briefs
- Ensure all content meets brand guidelines, platform best practice and cultural relevance
- Collaborate with brand, social and influencer teams to align output with campaigns and content calendars
ABOUT YOU
- 3+ years' experience in UGC, influencer marketing, or social-first content roles
- Strong understanding of TikTok and Instagram content performance and formats
- Experience identifying culturally relevant creators beyond follower count metrics
- Ability to brief creators and provide clear, constructive creative feedback
- Background in beauty or haircare content, with strong awareness of Gen Z and Millennial audiences
User Generated Content Lead employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Generated Content Lead
✨Tip Number 1
Network like a pro! Reach out to creators and influencers in the beauty space on platforms like Instagram and TikTok. Engage with their content, comment, and slide into their DMs to build genuine connections.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best UGC work. This could be anything from campaigns you've led to content you've created. Make it visually appealing and easy to navigate.
✨Tip Number 3
Stay updated on trends! Follow beauty brands and creators to keep your finger on the pulse of what's hot. Use this knowledge to tailor your pitches and show how you can bring fresh ideas to the table.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who can drive UGC strategies. Don’t hesitate to submit your application and let us know how you can make an impact!
We think you need these skills to ace User Generated Content Lead
Some tips for your application 🫡
Show Your Passion for UGC: When you're writing your application, let your enthusiasm for user-generated content shine through. We want to see how much you love creating and curating content that resonates with audiences, especially in the beauty space!
Tailor Your Experience: Make sure to highlight your relevant experience in UGC and influencer marketing. We’re looking for someone who understands the ins and outs of TikTok and Instagram, so don’t hold back on showcasing your skills in these areas!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your ideas are easy to follow. This will help us see how well you can communicate, which is key for this role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Salt
✨Know Your UGC Inside Out
Make sure you’re well-versed in user-generated content trends, especially on platforms like TikTok and Instagram. Familiarise yourself with successful campaigns in the beauty space and be ready to discuss how you can apply those insights to the role.
✨Showcase Your Creator Network
Be prepared to talk about your experience sourcing and managing creators. Highlight specific examples of how you've built relationships with influencers and how that has led to successful content outcomes. This will demonstrate your ability to align with brand values and audience.
✨Bring a Portfolio of Your Work
Having a portfolio ready can really set you apart. Include examples of UGC campaigns you've worked on, showcasing your understanding of brand guidelines and platform best practices. This visual evidence will help illustrate your skills and creativity.
✨Prepare for Collaborative Scenarios
Since this role involves working closely with brand, social, and influencer teams, think of examples where you've successfully collaborated in the past. Be ready to discuss how you’ve translated campaign strategies into effective UGC briefs and how you handle feedback.