At a Glance
- Tasks: Lead UGC strategy and manage a network of creators for beauty brands.
- Company: Join a global FMCG leader in the beauty and personal care sector.
- Benefits: Hybrid working in London with a dynamic team environment.
- Other info: Collaborate with creative teams to drive impactful campaigns.
- Why this job: Shape social-first content that resonates with Gen Z and Millennials.
- Qualifications: 3+ years in UGC or influencer marketing, with a passion for beauty.
The predicted salary is between 40000 - 50000 € per year.
SALT is supporting a global FMCG business within the beauty and personal care sector. This role is for a UGC Lead responsible for building and managing a network of creators to deliver always-on, social-first content across key beauty brands. The position blends strategy and execution, ensuring a consistent pipeline of high-quality, platform-native content. You’ll collaborate closely with brand, social, and influencer teams to align UGC output with campaigns and wider content strategies.
KEY CONTRACT DETAILS
Hybrid working in London
WHAT YOU’LL DO
- Source, recruit and onboard UGC creators aligned with brand values and audience
- Build and manage a scalable creator network to deliver consistent, high-quality content
- Own the end-to-end UGC lifecycle, from discovery and briefing through to delivery and sign-off
- Translate campaign and social strategy into clear, effective UGC briefs
- Ensure all content meets brand guidelines, platform best practice and cultural relevance
- Collaborate with brand, social and influencer teams to align output with campaigns and content calendars
ABOUT YOU
- 3+ years’ experience in UGC, influencer marketing, or social-first content roles
- Strong understanding of TikTok and Instagram content performance and formats
- Experience identifying culturally relevant creators beyond follower count metrics
- Ability to brief creators and provide clear, constructive creative feedback
- Background in beauty or haircare content, with strong awareness of Gen Z and Millennial audiences
UGC Lead - Contract employer: Salt
SALT offers an exceptional work environment for the UGC Lead role, combining a vibrant hybrid working model in London with a strong focus on creativity and collaboration. Employees benefit from a culture that values innovation and personal growth, providing ample opportunities to develop skills in influencer marketing and social content creation within the dynamic beauty sector. Join us to be part of a forward-thinking team that champions diversity and empowers you to make a meaningful impact on leading beauty brands.
StudySmarter Expert Advice🤫
We think this is how you could land UGC Lead - Contract
✨Tip Number 1
Network like a pro! Reach out to creators and industry professionals on platforms like LinkedIn or Instagram. Building relationships can open doors and give you insider info on job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best UGC work. This will help potential employers see what you can bring to the table, especially in the beauty and personal care sector.
✨Tip Number 3
Stay updated on trends! Follow beauty brands and influencers on social media to keep your finger on the pulse of what's hot. This knowledge will help you align your content with current campaigns.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it shows you're serious about joining our team and helps us get to know you better.
We think you need these skills to ace UGC Lead - Contract
Some tips for your application 🫡
Show Your Passion for UGC:When you're writing your application, let your enthusiasm for user-generated content shine through. We want to see how much you love creating and managing content that resonates with audiences, especially in the beauty sector!
Tailor Your Experience:Make sure to highlight your relevant experience in UGC and influencer marketing. We’re looking for someone who understands the ins and outs of TikTok and Instagram, so don’t hold back on showcasing your skills in these areas!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your ideas are easy to follow. This will help us see how well you can translate strategies into effective UGC briefs.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Salt
✨Know Your UGC Inside Out
Make sure you’re well-versed in user-generated content trends, especially on platforms like TikTok and Instagram. Familiarise yourself with successful campaigns in the beauty sector and be ready to discuss how you can apply those insights to the role.
✨Showcase Your Creator Network
Be prepared to talk about your experience sourcing and managing UGC creators. Highlight specific examples of how you've built relationships with creators and how that has led to successful content outcomes. This will demonstrate your ability to align with brand values and audience.
✨Master the Art of Briefing
Practice how you would translate campaign strategies into effective UGC briefs. Think about how you can provide constructive feedback to creators while ensuring their output aligns with brand guidelines and cultural relevance. This shows you understand the end-to-end UGC lifecycle.
✨Stay Culturally Relevant
Research current trends and cultural moments that resonate with Gen Z and Millennial audiences. Be ready to discuss how you can identify and leverage culturally relevant creators beyond just follower counts. This will highlight your strategic thinking and understanding of the target demographic.
