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- Tasks: Lead and grow our TikTok influencer program while managing relationships and content creation.
- Company: Join a leading wellness brand that's digital-first and rapidly expanding.
- Benefits: Enjoy a full-time role with opportunities for growth in a vibrant office environment.
- Why this job: Be at the forefront of influencer marketing, driving brand awareness and sales through creative storytelling.
- Qualifications: 3+ years in social media and influencer marketing with a data-driven mindset.
- Other info: Ideal for those passionate about wellness and lifestyle trends.
The predicted salary is between 36000 - 60000 £ per year.
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Principal Recruitment Consultant – Recruiting PR, Social and Content
TikTok Influencer Marketing Manager
Lifestyle Brand
London, office based
Salt have partnered with a leading wellness brand that is digital first and going through a period of growth. My client is looking for a data driven Influencer Marketing Manager to oversee and drive the brand forward on their TikTok channel.
The Role:
- Manage and develop the influencer program by maintaining strong relationships with agencies and the brand’s established influencer partners.
- Keep on top of influencer and agency spend ensuring ROI is met or exceeded each month.
- Report on performance of influencer campaigns and direct impact on sales.
- Brief and manage freelancers for content creation across organic and paid channels.
- Create content calendar ensuring alignment with product launches and marketing goals.
- Schedule and post content across channels.
- Ideate and plan content that will drive business goals and growth through storytelling and brand awareness initiatives.
- Commission, brief and produce content across TikTok, YouTube Shorts and Snapchat.
- Monitor organic social performance and make informed decisions on how to strengthen and develop for growth.
- Report on performance of channels and campaigns to founders.
The Person:
- 3+ years’ experience in social media and influencer marketing
- Proven experience managing and growing social media channels.
- Solid experience with organic and paid influencer marketing
- Data driven with a growth mindset.
- Highly organized and forward thinking, able to see problems before they happen.
- Intimate understanding of social trends and passion for wellness and lifestyle brands.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Retail and Marketing Services
#J-18808-Ljbffr
TikTok Influencer Manager employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Influencer Manager
✨Tip Number 1
Familiarize yourself with the latest trends on TikTok and other social media platforms. Understanding what content resonates with audiences will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the influencer marketing space. Attend industry events or join online communities to connect with others who can provide insights or even referrals for the position.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics that showcase your ability to drive ROI and growth through influencer partnerships.
✨Tip Number 4
Stay updated on the wellness and lifestyle sectors. Being knowledgeable about the brand's market will allow you to align your ideas with their goals and show your passion for the industry.
We think you need these skills to ace TikTok Influencer Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the TikTok Influencer Manager position. Understand the key responsibilities and required skills, especially focusing on influencer marketing and social media management.
Highlight Relevant Experience: In your CV and cover letter, emphasize your 3+ years of experience in social media and influencer marketing. Provide specific examples of how you've managed and grown social media channels, particularly on platforms like TikTok.
Showcase Data-Driven Success: Demonstrate your ability to analyze data and report on campaign performance. Include metrics or KPIs from previous roles that showcase your success in driving ROI through influencer marketing.
Align with Brand Values: Express your passion for wellness and lifestyle brands in your application. Mention any relevant personal interests or experiences that align with the brand's mission and values to show you are a good cultural fit.
How to prepare for a job interview at Salt
✨Show Your Data-Driven Mindset
Be prepared to discuss how you've used data to drive influencer marketing strategies in the past. Highlight specific metrics you've tracked and how they influenced your decisions.
✨Demonstrate Your Knowledge of Social Trends
Stay updated on the latest trends in social media, especially on TikTok. Be ready to share examples of successful campaigns that align with current trends and how you would apply them to the brand.
✨Highlight Your Organizational Skills
Since the role requires managing multiple influencers and campaigns, provide examples of how you've successfully organized and prioritized tasks in previous roles to meet deadlines and achieve goals.
✨Prepare for Content Ideation
Think about creative content ideas that could resonate with the target audience. Be ready to discuss how you would align these ideas with product launches and overall marketing goals.
