At a Glance
- Tasks: Own the tagging and optimisation stack, driving data-driven marketing strategies.
- Company: Leading global fintech reshaping marketing measurement and personalisation.
- Benefits: Competitive salary, 20% bonus, hybrid work model, and career growth opportunities.
- Other info: Exciting role with exposure to AI-powered marketing solutions.
- Why this job: Join a performance-led team and make a real impact in a dynamic environment.
- Qualifications: Experience with GA4, GTM, and a solid grasp of digital analytics.
The predicted salary is between 80000 - 85000 € per year.
A leading global fintech is reshaping how it measures, personalises and scales its marketing, and they need someone to own the tagging, optimisation and attribution layer that underpins all of it. Newly defined role inside an established Marketing Tech team, with a wider function built out of people from digital-first organisations. Performance-led, not a traditional financial services environment.
The Role
You'll own the tagging and optimisation stack end-to-end, from the data layer up through GA4, GTM and server-side, into attribution, experimentation and the reporting layer the business actually uses. You'll be the person performance, growth, SEO and CRM teams come to when they need data they can trust and a measurement model they can actually optimise against. You'll work alongside an existing MarTech Delivery Lead.
Typical work:
- Owning the tagging stack across GA4, GTM, server-side tagging and conversion APIs
- Designing and maintaining the data layer across web, app and server-side
- Leading attribution and multi-touch attribution modelling
- Driving optimisation, experimentation and conversion improvements off the back of the data
- Unlocking analytics for SEO, performance, growth and CRM teams to act on
- Scoping and delivering AI-powered marketing solutions, from experimentation into production
Requirements
- Hands-on with GA4, GTM and server-side tagging (or strong on one and growing into the others)
- Solid grasp of conversion APIs, data layer design and attribution
- Hands on experience with multi-touch attribution
- Background in digital analytics, MarTech, performance marketing, optimisation or measurement
- Some exposure to AI, ML or automation in a marketing or commercial context
- Bias for shipping, not just discovery decks
Nice to have
- AI workflow tooling or prompt engineering
- A/B testing, experimentation or CRO experience
- MMM
- Adobe Analytics (or other analytics platforms beyond GA4)
- Comfort around APIs, data schemas and integrations
Tagging & Optimisation Manager employer: Salt
As a leading global fintech, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to excel in their roles. With a focus on performance and growth, our Tagging & Optimisation Manager will have the opportunity to shape the future of marketing analytics while enjoying a competitive salary, generous bonus structure, and hybrid working arrangements in vibrant London. We are committed to employee development, offering unique opportunities for growth and collaboration within a team of digital-first professionals who are passionate about transforming the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Tagging & Optimisation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the fintech and MarTech space on LinkedIn. Join relevant groups and engage in discussions. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work with GA4, GTM, and server-side tagging. This will give potential employers a clear view of what you can bring to the table and how you can own their tagging stack.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of attribution models and conversion APIs. Be ready to discuss how you've driven optimisation and experimentation in past roles. We want to see your hands-on experience shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Tagging & Optimisation Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Tagging & Optimisation Manager. Highlight your hands-on experience with GA4, GTM, and server-side tagging, as well as any relevant projects that showcase your skills in optimisation and attribution.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the fintech space and how your background in digital analytics and MarTech makes you the perfect fit for our team. Don’t forget to mention your bias for action!
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to drive optimisation and conversion improvements. Use metrics where possible to show the impact of your work – numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Salt
✨Know Your Tools Inside Out
Make sure you’re well-versed in GA4, GTM, and server-side tagging. Brush up on how these tools work together to create a seamless data layer. Be ready to discuss specific examples of how you've used them in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with multi-touch attribution and conversion APIs. Bring examples of how your analytical insights have driven optimisation and growth in previous projects. This will demonstrate your hands-on experience and problem-solving abilities.
✨Understand the Bigger Picture
Familiarise yourself with how tagging and optimisation fit into the overall marketing strategy. Be prepared to discuss how your role can impact performance, SEO, and CRM teams. Showing that you understand the interconnectedness of these functions will set you apart.
✨Be Ready for Technical Questions
Expect some technical questions around data schemas, APIs, and analytics platforms. Brush up on your knowledge and be ready to explain complex concepts in simple terms. This will show your depth of understanding and ability to communicate effectively with non-technical stakeholders.
