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- Tasks: Lead organic social strategy and content for lifestyle and hospitality brands.
- Company: Join a dynamic team focused on digital marketing excellence in the hospitality sector.
- Benefits: Enjoy hybrid working, competitive day rates, and a chance to make an immediate impact.
- Why this job: Shape exciting brands while engaging with influencers and growing online communities.
- Qualifications: Experience in social media management, strong copywriting skills, and familiarity with analytics tools required.
- Other info: This is a 3-month contract role based in London, available for immediate start.
Salt are partnered with a global enterprise organisation and they are looking for a Social Media Marketing & Demo Specialist to join on a contract basis.Location: London (Hybrid)Duration: 12 monthsAbout the Role This position focuses on creating polished, short-form demo videos (2–7 minutes) that showcase cutting-edge creative technology workflows. You\’ll be responsible for demonstrating how modern AI-powered tools can streamline large‐scale content production for enterprise brands. This requirement is covering everything from asset generation and custom model usage to automated design workflows.Alongside demo creation, you will manage organic social media activity to maximise reach, engagement and community growth across key channels. The goal is to publish two high-impact demos per week, ensuring strong performance and consistent audience interaction.Key Responsibilities Produce engaging, enterprise‐relevant demo videos that highlight creative workflow automation, content scaling and AI-driven design solutionsDevelop social media strategies to ensure videos achieve strong visibility and resonance with B2B audiencesManage posting cadence, audience nurturing, and community interaction around creative technology contentExperiment with agentic workflows for social posting, ensuring human oversight remains centralBuild and grow an online community of creative technologists and practitionersTrack and report on content performance, engagement trends, and audience insightsWork with internal teams to ensure demos align with real-world enterprise creative and marketing use casesSkills & Experience Required Strong understanding of enterprise creative workflows and scaled content production needsFamiliarity with AI-driven design technologies, API-based creative tooling, and node‐based workflow authoringConfident on-camera presence and the ability to explain technical concepts in an engaging, accessible wayExperience in social media marketing, particularly within B2B or technology-led spacesAbility to foster active communities around technical or creative subjectsCompetence in analytics, reporting and performance optimisationExperience with creative AI or digital content generation tools is highly advantageous (e.g., custom models, design intelligence, background removal, recolouring, etc.)
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Social Media Marketing Specialist employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in social media, especially on platforms like Instagram, TikTok, and LinkedIn. This will not only help you understand what content resonates with audiences but also demonstrate your up-to-date knowledge during interviews.
✨Tip Number 2
Engage with the brands you want to work for on social media. Comment on their posts, share your thoughts on their campaigns, and showcase your understanding of their brand voice. This proactive approach can make you stand out as a candidate who is genuinely interested.
✨Tip Number 3
Network with professionals in the hospitality and hotel industry. Attend relevant events or webinars, and connect with people on LinkedIn. Building relationships in this sector can lead to valuable referrals and insights about job openings.
✨Tip Number 4
Prepare to discuss specific examples of your past social media campaigns, particularly those that involved influencer partnerships or community engagement. Being able to articulate your successes and learnings will show your potential employer that you can deliver results.
We think you need these skills to ace Social Media Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly with consumer-facing brands. Emphasise your skills in copywriting, content creation, and any tools like Hootsuite or Sprout Social that you are familiar with.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media marketing and how your previous experiences align with the responsibilities outlined in the job description. Mention specific campaigns you've worked on and the impact they had on audience engagement.
Showcase Your Knowledge of Trends: Demonstrate your understanding of current social media trends and best practices in your application. You could include examples of how you've successfully engaged audiences or managed influencer campaigns in the past.
Highlight Community Management Skills: Since community management is a key responsibility, be sure to mention any experience you have in responding to customer inquiries on social media, managing comments, and building relationships with followers and influencers.
How to prepare for a job interview at Salt
✨Showcase Your Social Media Savvy
Be prepared to discuss your experience with managing social media for consumer-facing brands. Highlight specific campaigns you've worked on, especially those related to lifestyle or hospitality, and how they contributed to audience growth and engagement.
✨Demonstrate Content Creation Skills
Bring examples of your content creation work, including posts that have performed well. Discuss your process for creating engaging content and how you adapt it for different platforms like Instagram, LinkedIn, and TikTok.
✨Familiarity with Tools and Analytics
Make sure to mention your proficiency with tools like Hootsuite or Sprout Social. Be ready to explain how you use analytics to track performance and optimise content strategies based on data-driven insights.
✨Engagement and Community Management
Prepare to talk about your experience in community management. Share examples of how you've engaged with audiences, handled customer service inquiries through social media, and built relationships with influencers and creators.