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- Tasks: Lead organic social strategy and create engaging content for Instagram, TikTok, and YouTube.
- Company: Fast-growing D2C skincare brand with a strong reputation.
- Benefits: Opportunity to work closely with founders and a creative team.
- Other info: Dynamic environment with opportunities for creativity and professional development.
- Why this job: Elevate a beloved brand's presence while driving engagement and community growth.
- Qualifications: Experience in social media management and a passion for beauty.
The predicted salary is between 35000 - 45000 £ per year.
We’re working with a fast-growing D2C skincare brand that has built a strong reputation through expert-led education and highly engaged social content. With an ambitious growth trajectory and a loyal customer base, the business is now looking for a Social Media Manager to take ownership of organic social strategy and elevate the brand’s presence across key platforms. This is a fantastic opportunity for someone who thrives in founder‑led environments and enjoys translating expertise into compelling, educational social content that drives engagement and brand awareness.
The Role
You’ll lead the organic social strategy across key platforms including Instagram, TikTok, and YouTube, developing engaging content that connects with the brand’s audience and strengthens its position within the beauty space. Working closely with the founder and wider marketing team, you’ll be responsible for bringing the brand’s voice and expertise to life through creative storytelling, while also managing a small team and external creative support to deliver high-quality content consistently.
Key Responsibilities
- Own and deliver the organic social media strategy across Instagram, TikTok and YouTube
- Develop engaging, educational content that drives brand awareness, engagement and community growth
- Work closely with the founder to translate expertise into compelling social content and storytelling
- Plan and manage the social content calendar across campaigns, launches and always‑on activity
- Identify trends, platform updates and new opportunities to maximise reach and engagement
- Oversee the creation of high-quality visual and video content across social channels
- Manage and mentor a junior social team member while coordinating freelancers and creative support
- Lead community engagement across social platforms, ensuring timely and thoughtful responses
- Analyse performance
Social Media Manager - Skincare employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager - Skincare
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social profiles reflect the skills and creativity you claim to have. Show us how you engage with your audience and create compelling content that resonates.
✨Tip Number 2
Network like a pro! Connect with people in the skincare and beauty industry on platforms like LinkedIn or Instagram. Engage with their content, share your insights, and don’t be shy about reaching out for advice or opportunities. We love seeing candidates who are proactive!
✨Tip Number 3
Prepare to showcase your expertise! When you land that interview, be ready to discuss your previous campaigns and how you’ve driven engagement. Bring examples of your work, whether it’s posts, videos, or analytics that highlight your impact. We want to see your storytelling skills in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining our team and contributing to our growth in the skincare space.
We think you need these skills to ace Social Media Manager - Skincare
Some tips for your application 🫡
Show Your Passion for Skincare: When writing your application, let your love for skincare shine through! Share any personal experiences or insights that connect you to the brand and its mission. We want to see how you can bring that passion into your role as a Social Media Manager.
Tailor Your Content Strategy: Make sure to highlight your experience with organic social strategies, especially on platforms like Instagram, TikTok, and YouTube. We’re looking for someone who can create engaging content, so give us examples of how you've done this in the past!
Be Creative and Authentic: Your application should reflect your creative storytelling skills. Use a tone that matches the brand’s voice and show us how you can translate expertise into compelling content. We love authenticity, so don’t be afraid to let your personality come through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Salt
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the latest trends and features of Instagram, TikTok, and YouTube. Familiarise yourself with successful campaigns in the skincare industry and be ready to discuss how you would leverage these platforms to elevate the brand’s presence.
✨Showcase Your Storytelling Skills
Prepare examples of how you've translated expertise into engaging content in the past. Bring along a portfolio or case studies that highlight your ability to create compelling narratives that resonate with audiences, especially in the beauty space.
✨Engagement is Key
Be ready to discuss your strategies for community engagement. Think about how you would respond to comments and messages, and how you can foster a loyal community around the brand. Share specific examples of how you’ve successfully engaged with audiences in previous roles.
✨Team Leadership Experience
Since you'll be managing a small team, come prepared to talk about your leadership style. Share experiences where you’ve mentored others or coordinated with freelancers, and how you ensure high-quality content delivery while maintaining team morale.