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- Tasks: Lead social listening projects and analyse online conversations to drive brand growth.
- Company: Join a dynamic team focused on leveraging digital insights for impactful brand strategies.
- Benefits: Enjoy flexible freelance work with opportunities to influence major marketing initiatives.
- Why this job: Make a real impact by delivering insights that shape brand strategies and campaigns.
- Qualifications: Strong background in social listening, confidence with tools, and ability to translate data into insights.
- Other info: Experience with influencer tracking and familiarity with analytics tools is a plus.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an experienced Social Listening Specialist to join on a freelance basis. In this role, you will take ownership of end-to-end social listening projects, leveraging a wide array of digital and social data sources to unlock key insights that drive brand growth and customer engagement. Your work will directly influence brand strategy, marketing campaigns, product development, and customer communications. This is an exciting opportunity to make a real impact by delivering both qualitative and quantitative insights to some of our most important strategic initiatives. You will work cross-functionally with marketing, communications, product, and commercial teams, acting as a subject matter expert in social data and sentiment analysis.
You will:
- Lead and deliver end-to-end social listening and online conversation analysis projects across multiple digital touchpoints.
- Translate internal stakeholder briefs into well-structured research questions and actionable insights.
- Build and refine Boolean search queries using platforms such as Brandwatch, Talkwalker, Sprinklr, Hootsuite, and others.
- Conduct detailed sentiment, trend, and influencer analyses, identifying emerging topics, audience behaviours, and potential reputational risks.
- Produce compelling and well-structured insight reports and presentations using PowerPoint, incorporating both data visualisations and narrative storytelling.
- Work collaboratively with the wider Insights and Marketing teams to shape campaign strategies and measure brand health and campaign effectiveness over time.
You will need:
- Strong background in social listening or digital insights, ideally within an agency or consultancy environment.
- Confidence using social listening tools and can independently build, test, and refine queries to suit a wide range of business questions.
- Experience in translating complex data into clear, concise insights and recommendations for non-technical stakeholders.
- A great understanding of brand tracking, audience segmentation, digital marketing, and media trends.
- Experience with influencer tracking, crisis monitoring, and campaign performance evaluation would be advantageous.
- Familiarity with other complementary tools such as Google Analytics, Tableau, or social media management platforms.
Social Listening Specialist - Freelance employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Listening Specialist - Freelance
✨Tip Number 1
Familiarise yourself with the latest social listening tools like Brandwatch and Talkwalker. Being able to demonstrate your proficiency in these platforms during discussions can set you apart from other candidates.
✨Tip Number 2
Stay updated on current trends in digital marketing and social media. This knowledge will help you speak confidently about how social listening can impact brand strategy and customer engagement.
✨Tip Number 3
Prepare to discuss specific examples of past projects where you've successfully translated data into actionable insights. Highlighting your experience will show that you can deliver results in this role.
✨Tip Number 4
Network with professionals in the industry, especially those who work in social listening or digital insights. Building connections can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Social Listening Specialist - Freelance
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social listening and digital insights. Emphasise your familiarity with tools like Brandwatch, Talkwalker, and Hootsuite, as well as any specific projects you've led that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role by discussing how your skills can drive brand growth and customer engagement. Mention specific examples of past projects where you translated data into actionable insights.
Showcase Your Analytical Skills: Include examples of how you've conducted sentiment analysis or trend identification in previous roles. Highlight your ability to produce insight reports and presentations, showcasing your storytelling skills alongside data visualisations.
Highlight Cross-Functional Collaboration: Mention any experience working with marketing, communications, or product teams. Illustrate how your insights have influenced campaign strategies or brand health measurements, demonstrating your ability to work collaboratively across departments.
How to prepare for a job interview at Salt
✨Showcase Your Social Listening Expertise
Make sure to highlight your experience with social listening tools like Brandwatch or Talkwalker. Be prepared to discuss specific projects where you successfully translated data into actionable insights, as this will demonstrate your capability to handle the responsibilities of the role.
✨Prepare for Technical Questions
Expect questions about building and refining Boolean search queries. Brush up on your technical skills and be ready to explain how you would approach different business questions using social data. This will show your confidence and expertise in the field.
✨Demonstrate Your Analytical Skills
Be ready to discuss how you've conducted sentiment analysis and identified trends in past roles. Use examples that illustrate your ability to turn complex data into clear insights, which is crucial for communicating with non-technical stakeholders.
✨Craft Compelling Insight Reports
Since producing well-structured reports is part of the job, prepare to share examples of your previous work. Highlight your storytelling abilities and how you incorporate data visualisations to make your findings engaging and easy to understand.
