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- Tasks: Lead social listening projects and analyse online conversations to drive brand growth.
- Company: Join a dynamic team focused on leveraging digital insights for impactful brand strategies.
- Benefits: Enjoy flexible freelance work with opportunities to influence major marketing initiatives.
- Why this job: Make a real impact by delivering insights that shape brand strategies and campaigns.
- Qualifications: Strong background in social listening, confidence with tools, and ability to translate data into insights.
- Other info: Experience with influencer tracking and familiarity with analytics tools is a plus.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an experienced Social Listening Specialist to join on a freelance basis. In this role, you will take ownership of end-to-end social listening projects, leveraging a wide array of digital and social data sources to unlock key insights that drive brand growth and customer engagement. Your work will directly influence brand strategy, marketing campaigns, product development, and customer communications. This is an exciting opportunity to make a real impact by delivering both qualitative and quantitative insights to some of our most important strategic initiatives. You will work cross-functionally with marketing, communications, product, and commercial teams, acting as a subject matter expert in social data and sentiment analysis.
You will:
- Lead and deliver end-to-end social listening and online conversation analysis projects across multiple digital touchpoints.
- Translate internal stakeholder briefs into well-structured research questions and actionable insights.
- Build and refine Boolean search queries using platforms such as Brandwatch, Talkwalker, Sprinklr, Hootsuite, and others.
- Conduct detailed sentiment, trend, and influencer analyses, identifying emerging topics, audience behaviours, and potential reputational risks.
- Produce compelling and well-structured insight reports and presentations using PowerPoint, incorporating both data visualisations and narrative storytelling.
- Work collaboratively with the wider Insights and Marketing teams to shape campaign strategies and measure brand health and campaign effectiveness over time.
You will need:
- Strong background in social listening or digital insights, ideally within an agency or consultancy environment.
- Confidence using social listening tools and can independently build, test, and refine queries to suit a wide range of business questions.
- You are experienced in translating complex data into clear, concise insights and recommendations for non-technical stakeholders.
- You have a great understanding of brand tracking, audience segmentation, digital marketing, and media trends.
- Experience with influencer tracking, crisis monitoring, and campaign performance evaluation would be advantageous.
- Familiarity with other complementary tools such as Google Analytics, Tableau, or social media management platforms.
Social Listening Specialist - Freelance employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Listening Specialist - Freelance
✨Tip Number 1
Familiarise yourself with the specific social listening tools mentioned in the job description, like Brandwatch and Talkwalker. Consider taking online tutorials or webinars to enhance your skills and demonstrate your proficiency during discussions.
✨Tip Number 2
Prepare examples of past projects where you've successfully translated complex data into actionable insights. Be ready to discuss how these insights influenced brand strategies or marketing campaigns, as this will showcase your expertise and impact.
✨Tip Number 3
Network with professionals in the social listening and digital insights field. Join relevant online communities or attend industry events to connect with potential colleagues or mentors who can provide valuable insights and possibly refer you to opportunities.
✨Tip Number 4
Stay updated on the latest trends in social media and digital marketing. Follow industry blogs, podcasts, and thought leaders to ensure you can speak knowledgeably about current topics and demonstrate your passion for the field during interviews.
We think you need these skills to ace Social Listening Specialist - Freelance
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social listening and digital insights. Emphasise any previous roles where you've used tools like Brandwatch or Talkwalker, and showcase your ability to translate complex data into actionable insights.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social listening and how your skills align with the job requirements. Mention specific projects where you've successfully delivered insights that influenced brand strategy or marketing campaigns.
Showcase Your Technical Skills: Clearly outline your proficiency with social listening tools and any complementary software like Google Analytics or Tableau. Provide examples of how you've built and refined Boolean search queries to address business questions.
Prepare Insightful Examples: Be ready to discuss specific examples of your work during the application process. Prepare to explain how you conducted sentiment analyses or identified emerging trends, and how these insights contributed to strategic initiatives.
How to prepare for a job interview at Salt
✨Showcase Your Social Listening Expertise
Make sure to highlight your experience with social listening tools like Brandwatch or Talkwalker. Be prepared to discuss specific projects where you successfully translated data into actionable insights, as this will demonstrate your capability in handling end-to-end social listening projects.
✨Prepare for Technical Questions
Expect questions about building and refining Boolean search queries. Brush up on your technical skills and be ready to explain how you would approach different business questions using social data. This will show your confidence and expertise in using these tools.
✨Demonstrate Your Analytical Skills
Be ready to discuss how you've conducted sentiment and trend analyses in the past. Use examples to illustrate how your insights have influenced brand strategy or marketing campaigns, showcasing your ability to turn complex data into clear recommendations.
✨Collaborative Mindset
Since the role involves working cross-functionally, emphasise your experience collaborating with different teams. Share examples of how you've worked with marketing, communications, or product teams to shape strategies, as this will highlight your ability to work well in a team environment.
