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- Tasks: Analyse social media performance and derive insights to optimise strategies.
- Company: Join a leading agency known for its innovative approach to social media analytics.
- Benefits: Enjoy a flexible part-time role with hybrid working options in London.
- Why this job: Perfect for social media enthusiasts eager to tell stories through data and make an impact.
- Qualifications: Experience in social media analytics and proficiency with tools like Sprinklr or Brandwatch required.
- Other info: This is a client-facing role, ideal for strong communicators who love collaboration.
The predicted salary is between 24000 - 36000 £ per year.
Salt are proud to collaborate once again with one of our biggest agency clients as they seek to hire a data-driven Social Listening Analyst to join their team and play a critical role in analysing the performance of their social media activity. In this ASAP starting contract role, you will be responsible for tracking, reporting, and deriving insights from social data to optimise content, campaigns, and overall strategy. This role is ideal for someone passionate about social media, analytics, and storytelling through data. This role will work across two client accounts. Strong communication skills are essential for this position as this role will be client facing. This is a part-time role, 2-3 days per week. Ideally hybrid to London HQ.
Role Responsibilities:
- Develop and maintain social media reporting dashboards.
- Analyse engagement, reach, sentiment, and campaign impact across platforms.
- Translate social data into actionable insights to inform content and strategy.
- Monitor competitor activity and industry benchmarks.
- Collaborate with content and media teams to evaluate performance and test new formats.
- Support brand lift studies, influencer performance tracking, and paid/organic reporting.
Key Requirements:
- Experience in social media analytics, insights, or a related role.
- Experience in building social measurement framework.
- Proficiency with tools like Sprinklr, Brandwatch, Talkwalker, or native platform analytics.
- Strong Excel or Google Sheets skills; familiarity with data visualisation tools (e.g. Datarama, Tableau, Power BI) is a plus.
- Solid understanding of social KPIs and how they ladder up to business goals.
- Attention to detail and ability to turn numbers into compelling stories.
- Excellent communication and presentation skills.
Social Listening Analyst employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Listening Analyst
✨Tip Number 1
Familiarise yourself with the specific social media analytics tools mentioned in the job description, like Sprinklr and Brandwatch. Having hands-on experience or even completing online tutorials can give you a significant edge during interviews.
✨Tip Number 2
Prepare to discuss your previous experiences with social media analytics in detail. Think of specific examples where your insights led to improved content or campaign performance, as this will demonstrate your ability to translate data into actionable strategies.
✨Tip Number 3
Stay updated on the latest trends in social media and analytics. Being able to reference current events or new tools during your conversation can show your passion for the field and your commitment to continuous learning.
✨Tip Number 4
Practice your communication skills, especially in presenting data-driven insights. You might be asked to explain complex data in simple terms, so being able to tell a compelling story with numbers is crucial for this role.
We think you need these skills to ace Social Listening Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media analytics and insights. Emphasise any specific tools you've used, such as Sprinklr or Brandwatch, and showcase your proficiency in Excel or Google Sheets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and data storytelling. Mention how your skills align with the role's responsibilities, particularly in developing reporting dashboards and translating data into actionable insights.
Showcase Communication Skills: Since this role is client-facing, highlight your strong communication and presentation skills. Provide examples of how you've effectively communicated insights or collaborated with teams in previous roles.
Demonstrate Attention to Detail: In your application, include specific examples that demonstrate your attention to detail, especially in analysing social media performance and deriving insights. This will show your ability to turn numbers into compelling stories.
How to prepare for a job interview at Salt
✨Showcase Your Analytical Skills
As a Social Listening Analyst, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used social media analytics in the past to derive insights and optimise strategies. Highlight any tools you've used, such as Sprinklr or Brandwatch.
✨Demonstrate Strong Communication Abilities
Since this role is client-facing, it's essential to showcase your communication skills. Practice explaining complex data insights in a clear and engaging manner. Consider preparing a brief presentation on a past project where you successfully communicated findings to stakeholders.
✨Familiarise Yourself with Social Media KPIs
Understanding key performance indicators (KPIs) is vital for this position. Brush up on the most relevant social media metrics and be ready to discuss how they align with business goals. This will show your potential employer that you can effectively measure success.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills. Think about how you would handle situations like a sudden drop in engagement or a competitor's successful campaign. Being able to articulate your thought process will demonstrate your analytical mindset.
