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- Tasks: Analyse social media performance and derive insights to optimise content and campaigns.
- Company: Join a leading agency known for its innovative approach to social media analytics.
- Benefits: Enjoy a flexible part-time role with hybrid working options in London.
- Why this job: Perfect for social media enthusiasts eager to tell stories through data and make an impact.
- Qualifications: Experience in social media analytics and proficiency with tools like Sprinklr or Brandwatch required.
- Other info: This is a client-facing role, ideal for strong communicators who love collaboration.
The predicted salary is between 24000 - 36000 £ per year.
Salt are proud to collaborate once again with one of our biggest agency clients as they seek to hire a data-driven Social Listening Analyst to join their team and play a critical role in analysing the performance of their social media activity. In this ASAP starting contract role, you will be responsible for tracking, reporting, and deriving insights from social data to optimise content, campaigns, and overall strategy. This role is ideal for someone passionate about social media, analytics, and storytelling through data. This role will work across two client accounts. Strong communication skills are essential for this position as this role will be client facing. This is a part-time role, 2-3 days per week. Ideally hybrid to London HQ.
Role Responsibilities
- Develop and maintain social media reporting dashboards.
- Analyse engagement, reach, sentiment, and campaign impact across platforms.
- Translate social data into actionable insights to inform content and strategy.
- Monitor competitor activity and industry benchmarks.
- Collaborate with content and media teams to evaluate performance and test new formats.
- Support brand lift studies, influencer performance tracking, and paid/organic reporting.
Key Requirements
- Experience in social media analytics, insights, or a related role.
- Experience in building social measurement framework.
- Proficiency with tools like Sprinklr, Brandwatch, Talkwalker, or native platform analytics.
- Strong Excel or Google Sheets skills; familiarity with data visualisation tools (e.g. Datarama, Tableau, Power BI) is a plus.
- Solid understanding of social KPIs and how they ladder up to business goals.
- Attention to detail and ability to turn numbers into compelling stories.
- Excellent communication and presentation skills.
Social Listening Analyst employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Listening Analyst
✨Tip Number 1
Familiarise yourself with the specific social media analytics tools mentioned in the job description, like Sprinklr and Brandwatch. Having hands-on experience or even completing online tutorials can give you a significant edge during interviews.
✨Tip Number 2
Prepare to discuss your previous experiences with social media analytics in detail. Think of specific examples where your insights led to improved content or campaign performance, as this will demonstrate your ability to translate data into actionable strategies.
✨Tip Number 3
Brush up on your communication skills, especially in presenting data-driven insights. Consider practising how to explain complex data in simple terms, as you'll need to convey your findings effectively to clients and team members.
✨Tip Number 4
Stay updated on the latest trends in social media and analytics. Being knowledgeable about current industry benchmarks and competitor activities can help you stand out as a candidate who is not only skilled but also passionate about the field.
We think you need these skills to ace Social Listening Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media analytics and insights. Emphasise any specific tools you've used, such as Sprinklr or Brandwatch, and showcase your proficiency in Excel or Google Sheets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and data storytelling. Mention how your skills align with the role's responsibilities, particularly in developing reporting dashboards and translating data into actionable insights.
Showcase Communication Skills: Since this role is client-facing, highlight your strong communication and presentation skills. Provide examples of how you've effectively communicated insights or collaborated with teams in previous roles.
Demonstrate Attention to Detail: In your application, include examples that demonstrate your attention to detail, especially in analysing data and creating reports. This will show that you can turn numbers into compelling stories, which is crucial for this position.
How to prepare for a job interview at Salt
✨Show Your Passion for Social Media
Make sure to express your enthusiasm for social media and analytics during the interview. Share examples of how you've engaged with social platforms and any personal projects or insights you've gained from them.
✨Demonstrate Your Analytical Skills
Prepare to discuss specific tools and methodologies you've used in previous roles. Be ready to explain how you’ve built social measurement frameworks and how you’ve translated data into actionable insights.
✨Communicate Clearly and Effectively
Since this role is client-facing, strong communication skills are a must. Practice explaining complex data in simple terms and be prepared to showcase your presentation skills with examples of past reports or dashboards you've created.
✨Know the Industry and Competitors
Research the company and its competitors before the interview. Be prepared to discuss industry benchmarks and trends, and how they might impact the client's social media strategy. This shows that you're proactive and knowledgeable about the field.
