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- Tasks: Analyse social media performance and derive insights to optimise content and campaigns.
- Company: Join a leading agency known for its innovative approach to social media analytics.
- Benefits: Enjoy a flexible part-time role with hybrid working options and a dynamic team environment.
- Why this job: Perfect for social media enthusiasts eager to turn data into impactful stories and strategies.
- Qualifications: Experience in social media analytics and proficiency with tools like Sprinklr or Brandwatch required.
- Other info: This role is client-facing, ideal for those who excel in communication and collaboration.
Salt are proud to collaborate once again with one of our biggest agency clients as they seek to hire a data-driven Social Listening Analyst to join their team and play a critical role in analysing the performance of their social media activity. In this ASAP starting contract role, you will be responsible for tracking, reporting, and deriving insights from social data to optimise content, campaigns, and overall strategy. This role is ideal for someone passionate about social media, analytics, and storytelling through data. This role will work across two client accounts. Strong communication skills are essential for this position as this role will be client facing. This is a part-time role, 2-3 days per week. Ideally hybrid to London HQ.
Role Responsibilities:
- Develop and maintain social media reporting dashboards.
- Analyse engagement, reach, sentiment, and campaign impact across platforms.
- Translate social data into actionable insights to inform content and strategy.
- Monitor competitor activity and industry benchmarks.
- Collaborate with content and media teams to evaluate performance and test new formats.
- Support brand lift studies, influencer performance tracking, and paid/organic reporting.
Key Requirements:
- Experience in social media analytics, insights, or a related role.
- Experience in building social measurement framework.
- Proficiency with tools like Sprinklr, Brandwatch, Talkwalker, or native platform analytics.
- Strong Excel or Google Sheets skills; familiarity with data visualisation tools (e.g. Datarama, Tableau, Power BI) is a plus.
- Solid understanding of social KPIs and how they ladder up to business goals.
- Attention to detail and ability to turn numbers into compelling stories.
- Excellent communication and presentation skills.
Social Listening Analyst employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Listening Analyst
✨Tip Number 1
Familiarise yourself with the specific social media analytics tools mentioned in the job description, like Sprinklr and Brandwatch. Having hands-on experience or even completing online tutorials can give you a significant edge during interviews.
✨Tip Number 2
Stay updated on the latest trends in social media and analytics. Follow industry leaders and engage with relevant content to demonstrate your passion and knowledge during discussions with potential employers.
✨Tip Number 3
Prepare to showcase your analytical skills by creating a mock social media report. Use hypothetical data to illustrate how you would derive insights and optimise strategies, as this will highlight your ability to turn numbers into compelling stories.
✨Tip Number 4
Practice your communication skills by explaining complex data insights to friends or family. Being able to convey your findings clearly and effectively is crucial for this client-facing role, so the more you practice, the better you'll perform.
We think you need these skills to ace Social Listening Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media analytics and insights. Emphasise any specific tools you've used, such as Sprinklr or Brandwatch, and showcase your ability to translate data into actionable insights.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and analytics. Mention how your skills align with the role's responsibilities, particularly your experience in developing reporting dashboards and analysing engagement metrics.
Showcase Communication Skills: Since this role is client-facing, highlight your strong communication and presentation skills. Provide examples of how you've effectively communicated insights or collaborated with teams in previous roles.
Demonstrate Attention to Detail: In your application, include specific examples that demonstrate your attention to detail, especially in data analysis. This could be a project where you turned complex data into compelling stories or insights that influenced strategy.
How to prepare for a job interview at Salt
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with social media analytics and how you've used data to drive insights. Bring examples of dashboards or reports you've created, and be ready to explain the impact of your findings on previous campaigns.
✨Demonstrate Communication Prowess
Since this role is client-facing, it's crucial to exhibit strong communication skills. Practice explaining complex data in simple terms, and prepare to discuss how you would present insights to clients effectively.
✨Familiarise Yourself with Relevant Tools
Make sure you know the tools mentioned in the job description, like Sprinklr or Brandwatch. If you have experience with similar platforms, be ready to discuss how you can quickly adapt and leverage these tools for social listening.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Think of scenarios where you've had to analyse social media performance or respond to a sudden change in engagement metrics, and be ready to share your thought process and outcomes.
