At a Glance
- Tasks: Lead social-first campaigns and collaborate with influencers and creators to drive engagement.
- Company: Join a dynamic FMCG business focused on culturally relevant marketing.
- Benefits: Competitive daily rate, hybrid working, and a 7-month contract.
- Other info: Opportunity to work in a creative environment with strong growth potential.
- Why this job: Make an impact in digital marketing while working with exciting consumer brands.
- Qualifications: 3+ years in digital marketing with a focus on social and influencer campaigns.
SALT is partnering with an FMCG business to hire a Social Digital Marketing Specialist, focused on delivering culturally relevant, socially‑led campaigns across a portfolio of consumer brands.
This role sits at the heart of brand and digital, with a strong emphasis on organic social, influencer marketing, and paid social amplification. You’ll help shape and execute content‑first campaigns that resonate with audiences, drive engagement, and ultimately deliver measurable growth.
Working cross‑functionally with brand, eCommerce, shopper and media teams - alongside external agencies and creators - you’ll bring campaigns to life end‑to‑end, from briefing through to performance optimisation.
KEY CONTRACT DETAILS
- 7 month+ contract (outside IR35)
- Hybrid working, SW London
- £220 - £250 per day
WHAT YOU’LL DO
- Lead the execution of social‑first campaigns, spanning organic content, influencer partnerships, and paid social support
- Own the end‑to‑end influencer process - from identification and briefing through to content approvals and delivery
- Collaborate with agencies, creators, and media partners to deliver high‑impact, culturally relevant content
- Work closely with paid media teams to ensure organic and paid social are fully integrated and optimised
- Support campaign rollout across digital touchpoints, including eCommerce, shopper marketing and email
- Monitor and analyse weekly performance across social and digital channels, turning data into actionable insights
- Continuously optimise campaigns based on engagement, reach, and conversion metrics
ABOUT YOU
- 3+ years’ experience in digital marketing with a strong focus on social, influencer and content‑led campaigns
- Hands‑on experience with paid social (e.g. Meta, TikTok) and an understanding of how it amplifies organic performance
- Proven track record managing influencers, creators, and agency relationships
- Data‑driven, with strong analytical skills and confidence using performance metrics to optimise campaigns
- Highly organised, with strong project management and stakeholder coordination experience
- Proactive, culturally aware, and passionate about what performs in social environments
Social & Digital Specialist - Contract employer: Salt
SALT is an exceptional employer, offering a dynamic work environment in the heart of South West London, where creativity and collaboration thrive. With a strong focus on employee growth, you will have the opportunity to lead impactful social-first campaigns while working alongside talented teams and industry creators. The hybrid working model and competitive contract rates further enhance the appeal of this role, making it a rewarding place for those passionate about digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Social & Digital Specialist - Contract
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with professionals on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in social and digital marketing. This is your chance to shine and demonstrate how you can deliver those culturally relevant campaigns that brands are after.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. We want you to be able to discuss how you can contribute to their goals, especially in organic and paid social strategies. Tailor your responses to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us. Let’s get you on board!
We think you need these skills to ace Social & Digital Specialist - Contract
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Social & Digital Specialist. Highlight your experience with social campaigns, influencer marketing, and any relevant metrics you've achieved. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your skills align with our needs. Be sure to mention specific campaigns or projects that showcase your expertise.
Showcase Your Analytical Skills:Since this role involves monitoring and analysing performance, make sure to include examples of how you've used data to optimise campaigns in the past. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see what you've got!
How to prepare for a job interview at Salt
✨Know Your Campaigns
Before the interview, dive deep into recent social and digital campaigns that the company has executed. Be ready to discuss what worked, what didn’t, and how you would approach similar projects. This shows your genuine interest and understanding of their brand.
✨Showcase Your Data Skills
Since this role emphasises data-driven decision-making, prepare examples of how you've used analytics to optimise campaigns in the past. Bring specific metrics or case studies to illustrate your impact on engagement and conversion rates.
✨Be Ready to Collaborate
This position involves working cross-functionally, so be prepared to discuss your experience collaborating with different teams. Share examples of how you’ve successfully partnered with agencies, creators, or media teams to bring campaigns to life.
✨Stay Culturally Relevant
Familiarise yourself with current trends and cultural moments that resonate with audiences. During the interview, demonstrate your awareness of what’s trending in social media and how you can leverage that for impactful campaigns.
