At a Glance
- Tasks: Own the tagging and optimisation stack, driving data-driven marketing strategies.
- Company: Leading global fintech reshaping marketing measurement and personalisation.
- Benefits: Competitive salary, 20% bonus, hybrid work model, and career growth opportunities.
- Other info: Exciting role with exposure to AI-powered marketing solutions.
- Why this job: Join a dynamic team and make a real impact in a performance-led environment.
- Qualifications: Experience with GA4, GTM, and a strong grasp of digital analytics.
The predicted salary is between 80000 - 85000 € per year.
A leading global fintech is reshaping how it measures, personalises and scales its marketing, and they need someone to own the tagging, optimisation and attribution layer that underpins all of it. This is a newly defined role inside an established Marketing Tech team, with a wider function built out of people from digital-first organisations. It is performance-led, not a traditional financial services environment.
The Role
You'll own the tagging and optimisation stack end-to-end, from the data layer up through GA4, GTM and server-side, into attribution, experimentation and the reporting layer the business actually uses. You'll be the person performance, growth, SEO and CRM teams come to when they need data they can trust and a measurement model they can actually optimise against. You'll work alongside an existing MarTech Delivery Lead.
Typical work:
- Owning the tagging stack across GA4, GTM, server-side tagging and conversion APIs
- Designing and maintaining the data layer across web, app and server-side
- Leading attribution and multi-touch attribution modelling
- Driving optimisation, experimentation and conversion improvements off the back of the data
- Unlocking analytics for SEO, performance, growth and CRM teams to act on
- Scoping and delivering AI-powered marketing solutions, from experimentation into production
Requirements
- Hands-on with GA4, GTM and server-side tagging (or strong on one and growing into the others)
- Solid grasp of conversion APIs, data layer design and attribution
- Hands-on experience with multi-touch attribution
- Background in digital analytics, MarTech, performance marketing, optimisation or measurement
- Some exposure to AI, ML or automation in a marketing or commercial context
- Bias for shipping, not just discovery decks
Nice to have
- AI workflow tooling or prompt engineering
- A/B testing, experimentation or CRO experience
- Adobe Analytics (or other analytics platforms beyond GA4)
- Comfort around APIs, data schemas and integrations
Tagging & Optimisation Manager in Slough employer: Salt
Join a leading global fintech that champions innovation and performance in a dynamic, hybrid work environment in London. With a focus on employee growth and a culture that values data-driven decision-making, you'll have the opportunity to shape the future of marketing technology while enjoying competitive compensation and a supportive team atmosphere. This role not only offers a chance to lead critical projects but also to collaborate with talented professionals from digital-first backgrounds, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Tagging & Optimisation Manager in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the fintech and marketing tech space on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your experience with GA4, GTM, and server-side tagging. This will give you something tangible to discuss during interviews and set you apart from the crowd.
✨Tip Number 3
Prepare for those tricky interview questions! Brush up on your knowledge of attribution models and optimisation strategies. We recommend practising with a friend or using mock interview platforms to build your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Tagging & Optimisation Manager in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Tagging & Optimisation Manager. Highlight your experience with GA4, GTM, and any relevant projects that showcase your skills in data layers and attribution models.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've driven optimisation and experimentation in previous roles, and don’t forget to mention your passion for performance marketing!
Showcase Your Technical Skills:Since this role is all about the tech, make sure to list your hands-on experience with tagging stacks and conversion APIs. If you’ve dabbled in AI or ML, give us the lowdown on that too – it could set you apart!
Apply Through Our Website:We love seeing applications come through our website! It helps us keep everything organised and ensures your application gets the attention it deserves. So, don’t hesitate – hit that apply button!
How to prepare for a job interview at Salt
✨Know Your Tools Inside Out
Make sure you’re well-versed in GA4, GTM, and server-side tagging. Brush up on your knowledge of conversion APIs and data layer design, as these will be crucial in the role. Be ready to discuss specific examples of how you've used these tools in past projects.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with attribution modelling and how it has impacted previous campaigns. Bring along any case studies or metrics that demonstrate your ability to drive optimisation and conversion improvements through data-driven decisions.
✨Understand the Bigger Picture
Familiarise yourself with the company’s marketing strategies and how they integrate with performance, growth, SEO, and CRM teams. This will help you articulate how your role as a Tagging & Optimisation Manager fits into their overall goals and objectives.
✨Be Ready for Technical Questions
Expect some technical questions related to analytics and MarTech. Prepare to explain complex concepts in simple terms, as you’ll need to communicate effectively with various teams. Practising common interview questions can help you feel more confident.
