At a Glance
- Tasks: Lead a dynamic social media team and drive performance across platforms like TikTok and Meta.
- Company: Join a leading consumer-focused brand with a passion for social media innovation.
- Benefits: Competitive daily rate, hybrid working, and the chance to shape social strategy.
- Other info: Perfect for trendsetters who thrive in a fast-paced, creative environment.
- Why this job: Make a real impact by turning data into engaging content and driving growth.
- Qualifications: Experience in managing social teams and a strong grasp of social analytics.
Do you live and breathe social media performance? Love spotting trends before everyone else and using data to drive real growth? We're supporting a leading consumer-focused brand in the search for a Senior Social Media & Performance Lead to take ownership of social strategy, analytics and team leadership.
This is a fantastic opportunity for someone who can bridge the gap between social insights and creative execution, ensuring every piece of content is informed by performance and audience behaviour.
What you'll be doing:
- Leading and developing a social and content team
- Owning organic social performance across TikTok, Meta and emerging platforms
- Setting monthly, quarterly and annual KPIs and measuring success
- Turning performance data into actionable content and channel strategies
- Localising global social frameworks for a UK audience
- Building a test-and-learn culture across social activity
- Driving adoption of platform features to increase reach and engagement
- Ensuring social managers and content creators use insights to inform planning
- Acting as the go-to expert on social performance for internal stakeholders
What we're looking for:
- Experience managing and mentoring social or content teams
- Strong background in social analytics, reporting and performance measurement
- Deep understanding of TikTok, Meta and social best practice
- Ability to build strategy from data and audience insights
- Knowledge of paid social and its relationship with organic growth
- Experience within FMCG, consumer brands or social-first businesses preferred
- A strong understanding of online culture, emerging trends and community growth
If you're equally comfortable analysing performance data, shaping strategy and leading a team, we'd love to hear from you.
Social Media Lead in Slough employer: Salt
Join a forward-thinking investment management platform in London, where innovation meets opportunity. As a Senior Business Analyst, you'll thrive in a collaborative work culture that values your expertise and encourages professional growth through continuous learning and development. Enjoy the flexibility of a hybrid working model while contributing to cutting-edge AI-driven investment solutions that make a real impact in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Lead in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
