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- Tasks: Lead paid social strategy across platforms like Meta, TikTok, and Google.
- Company: Fast-growing consumer brand with a dynamic and performance-driven culture.
- Benefits: Competitive salary, benefits, and the chance to shape acquisition strategies.
- Other info: Collaborate closely with creative teams and senior leadership for impactful results.
- Why this job: Make a real impact in a high-ownership role within a fast-paced environment.
- Qualifications: Strong experience in paid social buying and scaling performance campaigns.
The predicted salary is between 50000 - 70000 £ per year.
A fast-growing consumer brand is looking for a hands-on Paid Social & Performance Lead to own acquisition strategy across multiple international markets.
Reporting directly into the CMO, this is a senior individual contributor role for someone who lives inside the ad platforms, understands creative-led performance marketing, and knows how to scale lead gen and direct response campaigns profitably.
The Role
- Own paid acquisition across Meta, TikTok, Google, Snapchat and X
- Lead channel strategy, budget allocation, optimisation and reporting
- Scale lead generation campaigns with accountability for CPA, ROAS and LTV:CAC
- Work closely with creative teams to build and iterate high-performing ads
- Run structured testing across audiences, creative, placements and bidding
- Manage international campaign activity across multiple markets
- Deliver clear forecasting, pacing and performance insight to leadership
About You
- Strong hands-on paid social buying experience, particularly across Meta and TikTok
- Proven track record scaling performance campaigns profitably
- Deep understanding of direct response and lead generation
- Commercially minded and highly data-driven
- Comfortable working closely with creative and production teams
- Experience across international markets is highly desirable
- Exposure to gaming, prize draw or regulated consumer sectors is a plus
Why Join?
- High-impact role with real ownership
- Fast-paced, performance-led environment
- Opportunity to shape acquisition strategy at scale
- Close collaboration with senior leadership and creative teams
Get in touch to find out more.
Head of Paid Social, Lifestyle, London, c. £50-70K + benefits in Slough employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Social, Lifestyle, London, c. £50-70K + benefits in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This is your chance to demonstrate your hands-on experience with platforms like Meta and TikTok.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of performance marketing metrics. Be ready to discuss how you've scaled campaigns profitably and what strategies worked best for you.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience with lead generation and creative-led performance marketing.
We think you need these skills to ace Head of Paid Social, Lifestyle, London, c. £50-70K + benefits in Slough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Paid Social. Highlight your hands-on experience with platforms like Meta and TikTok, and showcase any successful campaigns you've led. We want to see how you can scale lead generation and drive performance!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about performance marketing and how your skills align with our needs. Be sure to mention your experience in international markets and your data-driven approach.
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics like CPA, ROAS, and LTV:CAC to demonstrate your impact. We love numbers that tell a story about your success in scaling campaigns!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Salt
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the ad platforms mentioned in the job description, especially Meta and TikTok. Brush up on recent updates, features, and best practices for each platform to show that you’re not just familiar but truly engaged with the tools you'll be using.
✨Showcase Your Success Stories
Prepare specific examples of how you've scaled lead generation campaigns profitably in the past. Use metrics like CPA, ROAS, and LTV:CAC to quantify your achievements. This will demonstrate your hands-on experience and data-driven mindset, which are crucial for this role.
✨Collaborate with Creative Teams
Highlight your experience working closely with creative teams. Be ready to discuss how you’ve iterated on ads based on performance data and audience feedback. This shows that you understand the importance of creative-led performance marketing and can bridge the gap between data and creativity.
✨Understand the International Market
If you have experience in international markets, make sure to mention it! Discuss any challenges you faced and how you adapted your strategies for different regions. This will set you apart, especially since the role involves managing campaigns across multiple markets.