At a Glance
- Tasks: Lead CRM strategy to boost customer engagement and loyalty through innovative campaigns.
- Company: Join a fast-growing brand focused on rewards and exclusive experiences.
- Benefits: Competitive salary, performance bonus, and flexible working arrangements.
- Other info: Collaborate with cross-functional teams in a vibrant, fast-paced setting.
- Why this job: Make a real impact on customer retention and lifetime value in a dynamic environment.
- Qualifications: Experience in CRM or retention roles with strong analytical skills.
The predicted salary is between 48000 - 48000 € per year.
Up to £48,000 + Performance Bonus
London
4 days per week in the office
We're partnering with a fast-growing, consumer-facing brand at a pivotal stage of its development. Built around rewards and exclusive experiences, the business has a loyal and engaged customer base and is now investing further into CRM to drive retention and long-term loyalty.
Reporting into senior marketing leadership, you'll take full ownership of the CRM function - driving engagement, retention and lifetime value across email, SMS, push and direct channels.
Responsibilities- Own and deliver the CRM strategy across the full customer lifecycle
- Plan, build and optimise campaigns and automated flows across email, SMS and push
- Develop customer segmentation to deliver targeted, personalised communications
- Manage and optimise a loyalty programme, creating mechanics that drive repeat engagement
- Set up and manage on-site competitions and prize draw experiences
- Analyse campaign performance and translate data into clear optimisation opportunities
- Oversee prize fulfilment, draw operations and customer communications
- Work cross-functionally with marketing, product and e-commerce teams
- Proven experience in a CRM, lifecycle or retention-focused role
- Strong hands-on knowledge of email and SMS marketing platforms
- Data-driven mindset with strong reporting and analytical capability
- Experience with loyalty programmes, promotions or gamified/prize-led products is a strong plus
- Highly organised and comfortable managing multiple workstreams in a fast-paced environment
CRM Manager - £48,000 in Slough employer: Salt
As a CRM Manager at our fast-growing consumer-facing brand in London, you'll be part of a dynamic team that values innovation and collaboration. We offer a supportive work culture with a focus on employee growth, providing opportunities to develop your skills while driving customer engagement and loyalty. Enjoy the benefits of a competitive salary, performance bonuses, and a flexible four-day work week in the office, all within a vibrant city known for its rich cultural experiences.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager - £48,000 in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how you can enhance their customer engagement and retention efforts with your expertise.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills and interests. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace CRM Manager - £48,000 in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with email and SMS marketing, as well as any work you've done with loyalty programmes. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can drive engagement and retention. Be sure to mention specific achievements that demonstrate your data-driven mindset.
Showcase Your Analytical Skills:Since this role requires strong reporting and analytical capabilities, don’t shy away from sharing examples of how you've used data to optimise campaigns in the past. We love numbers, so let them do the talking!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, we can't wait to see your application!
How to prepare for a job interview at Salt
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in customer engagement and retention strategies, especially around email and SMS marketing. Being able to discuss specific tools and platforms will show that you're not just familiar with the concepts but have hands-on experience.
✨Showcase Your Analytical Skills
Since the role requires a data-driven mindset, be prepared to discuss how you've used data to optimise campaigns in the past. Bring examples of how you've analysed performance metrics and translated them into actionable insights. This will demonstrate your ability to drive results through informed decision-making.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing a loyalty programme or launching a new campaign. Think about past experiences where you've successfully navigated challenges and be ready to share those stories. This will highlight your problem-solving skills and adaptability.
✨Understand the Brand's Customer Base
Research the company and its customer demographics thoroughly. Knowing their target audience and what drives customer loyalty will allow you to tailor your responses and show that you're genuinely interested in contributing to their success. It’s all about aligning your vision with theirs!
