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- Tasks: Lead email and SMS marketing campaigns to boost customer engagement and repeat purchases.
- Company: Fast-growing D2C e-commerce brand with a dynamic growth team.
- Benefits: Competitive salary, collaborative environment, and opportunities for professional growth.
- Other info: Work closely with creative and merchandising teams in a vibrant London office.
- Why this job: Take ownership of impactful lifecycle marketing in an ambitious e-commerce setting.
- Qualifications: 4+ years in CRM or lifecycle marketing, preferably in e-commerce.
The predicted salary is between 60000 - 65000 £ per year.
A fast-growing D2C e-commerce brand is looking for a CRM & Lifecycle Manager to join their growth team. This is a hands-on role, focused on email and SMS marketing, driving repeat purchases, and supporting key trading moments. You'll work closely with the growth, creative, and merchandising teams to execute campaigns, optimise automated flows, and ensure lifecycle marketing drives measurable impact.
Key responsibilities:
- Own the planning, execution, and optimisation of all email and SMS campaigns
- Build and refine lifecycle journeys and automated flows to increase repeat purchase and engagement
- Identify key customer segments and deliver targeted campaigns
- Run testing and reporting to track performance and inform future campaigns
- Maintain CRM data quality, segmentation, and audience capture
Requirements:
- 4+ years' experience in CRM or lifecycle marketing within e-commerce or D2C
- Hands-on experience with CRM platforms (e.g., Klaviyo, Ometria, or similar)
- Strong attention to detail and ability to work to campaign deadlines
- Data-driven mindset with ability to analyse and act on campaign performance
- Collaborative approach to working with growth, creative, and merchandising teams
This is a fantastic opportunity for a CRM professional looking to take full ownership of lifecycle marketing at a fast-growing, ambitious e-commerce business.
CRM & lifecycle Manager - Klaviyo - £60,000 in Slough employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & lifecycle Manager - Klaviyo - £60,000 in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns and results. This will help you stand out and demonstrate your hands-on experience with platforms like Klaviyo.
✨Tip Number 3
Prepare for interviews by practising common questions related to lifecycle marketing. Be ready to discuss how you've driven repeat purchases and optimised campaigns in the past. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find roles that match your skills and interests. Plus, it shows you're serious about joining our team!
We think you need these skills to ace CRM & lifecycle Manager - Klaviyo - £60,000 in Slough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM & Lifecycle Manager role. Highlight your experience with email and SMS marketing, and don’t forget to mention any hands-on work with platforms like Klaviyo. We want to see how you can drive repeat purchases!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about lifecycle marketing and how your skills align with our needs. Be sure to mention your collaborative approach and how you’ve worked with growth and creative teams in the past.
Showcase Your Data Skills: Since this role is data-driven, make sure to include examples of how you've analysed campaign performance in previous roles. We love seeing candidates who can not only run tests but also act on the insights they gather!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and we’ll be able to see your application right away. Don’t miss out on this fantastic opportunity!
How to prepare for a job interview at Salt
✨Know Your CRM Tools Inside Out
Make sure you’re well-versed in Klaviyo and any other CRM platforms mentioned in the job description. Be ready to discuss specific campaigns you've executed, how you optimised them, and the results you achieved. This shows you’re not just familiar with the tools but can leverage them effectively.
✨Showcase Your Data Skills
Since this role requires a data-driven mindset, prepare to talk about how you've used data to inform your marketing strategies. Bring examples of how you’ve tracked performance metrics and adjusted campaigns based on your findings. This will demonstrate your analytical skills and ability to drive measurable impact.
✨Collaboration is Key
Highlight your experience working with cross-functional teams like growth, creative, and merchandising. Prepare anecdotes that showcase your collaborative approach and how it led to successful campaign outcomes. This will show that you understand the importance of teamwork in achieving marketing goals.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations, such as optimising a poorly performing campaign or segmenting an audience for a targeted email blast. Think through these scenarios beforehand so you can provide thoughtful, strategic responses that reflect your expertise.