At a Glance
- Tasks: Lead SEO and GEO initiatives to boost search visibility and performance.
- Company: Join a leading UK bank with a focus on innovation.
- Benefits: Flexible hybrid working, competitive pay, and a chance to shape digital strategies.
- Other info: Collaborative team culture with opportunities for professional growth.
- Why this job: Make a real impact on search performance in a dynamic financial environment.
- Qualifications: Proven SEO experience and a knack for data analysis.
The predicted salary is between 31500 - 38500 £ per year.
SALT is supporting a UK bank in seeking a freelance SEO/GEO Director to support search visibility, performance optimisation, and experimentation initiatives.
This contract role will focus on delivering SEO and GEO experimentation programmes, analysing impact, and driving search performance improvements across digital content and platforms.
The successful candidate will work closely with marketing, content, and digital teams to implement best practice recommendations and optimise organic visibility.
- 3+ contract, inside IR35
- Hybrid working in London (typically 2 days per week on-site)
What you’ll do
- Conduct SEO and GEO experiment impact analysis to measure effectiveness and identify optimisation opportunities.
- Produce regular performance reporting and communicate insights to stakeholders.
- Develop content optimisation recommendations to improve organic search visibility.
- Implement SEO and GEO best practices within CMS environments.
- Monitor search performance and identify areas for continuous improvement.
- Collaborate with digital and content teams to ensure optimisation initiatives are delivered effectively.
What you’ll need
- Proven experience in SEO performance analysis and optimisation.
- Experience conducting SEO testing and measuring experiment impact.
- Strong understanding of GEO (Generative Engine Optimisation) principles and best practices.
- Hands‑on experience implementing SEO recommendations within CMS platforms.
- Experience working within regulated or financial services environments is advantageous.
- #J-18808-Ljbffr
SEO & GEO Director - Contract employer: Salt
As a UX Designer at our global investment management firm in London, you'll be part of a dynamic and innovative team that values creativity and collaboration. We offer a hybrid work environment, competitive salary, and comprehensive benefits, alongside ample opportunities for professional growth in the rapidly evolving field of digital marketing and AI. Join us to shape engaging user experiences while working on cutting-edge projects that blend classic UX design with emerging technologies.
StudySmarter Expert Advice🤫
We think this is how you could land SEO & GEO Director - Contract
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace SEO & GEO Director - Contract
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Salt.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Salt and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for SEO & GEO Director - Contract at Salt.
How to prepare for a job interview at Salt
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Salt.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Salt. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Salt.
