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For Companies At a Glance
- Tasks: Lead digital marketing strategies and manage campaigns across various channels.
- Company: Join a prestigious luxury hotel brand in the heart of London.
- Benefits: Enjoy a competitive salary, bonuses, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving international brand engagement in luxury hospitality.
- Qualifications: 6+ years in digital marketing with experience in UHNWI sectors and strong analytical skills.
- Other info: This role offers a unique chance to innovate in a high-end market.
The predicted salary is between 75000 - 85000 £ per year.
This is a fantastic opportunity to join a world leading luxury hotel in London with fantastic opportunities for growth. It is a unique position and one where they are looking for the best of the best across all digital channels.
Role Overview
As the Senior Digital Marketing Manager, you will take full ownership of all digital channels to drive acquisition and engagement of the brand. Having a mix of a creative and data-driven approach is key for this role to grow the business internationally.
Key Responsibilities:
- Manage all areas of the paid campaigns (e.g. Google and Meta Ads)
- Develop the social media strategy including developing compelling content across all channels (paid, earned, and owned)
- Analyse performance using Google Analytics and A/B testing
- Take full ownership of the digital marketing budget
- Manage digital channels across paid search, SEO, online content etc.
What we need from you:
- Over 6 years’ experience within a UHNWI business (Retail, Hospitality, Travel etc.)
- Previous line management experience
- Strong experience across data analytical tools (Google Analytics)
- Expertise across end-to-end paid campaign management
- Creative and data-driven approach, think outside the box
Senior Digital Marketing Manager (London Area) employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager (London Area)
✨Tip Number 1
Network with professionals in the luxury hospitality sector. Attend industry events, webinars, or local meetups to connect with potential colleagues and decision-makers who can provide insights into the company culture and expectations.
✨Tip Number 2
Showcase your expertise in digital marketing by creating a portfolio of successful campaigns you've managed. Highlight specific metrics and outcomes that demonstrate your ability to drive acquisition and engagement, as this will resonate well with the hiring team.
✨Tip Number 3
Familiarise yourself with the latest trends in digital marketing, especially within the luxury sector. Being able to discuss current strategies and innovations during interviews will show your passion and commitment to staying ahead in the field.
✨Tip Number 4
Prepare to discuss your experience with data analytics tools like Google Analytics in detail. Be ready to share examples of how you've used data to inform your marketing strategies and improve campaign performance, as this is crucial for the role.
We think you need these skills to ace Senior Digital Marketing Manager (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in luxury hospitality or similar sectors. Emphasise your achievements in managing paid campaigns and your familiarity with tools like Google Analytics.
Craft a Compelling Cover Letter: In your cover letter, showcase your creative and data-driven approach to digital marketing. Mention specific examples of successful campaigns you've managed and how they contributed to business growth.
Highlight Leadership Experience: Since the role requires line management experience, be sure to detail any leadership roles you've held. Discuss how you’ve motivated teams and driven results in previous positions.
Showcase Analytical Skills: Demonstrate your proficiency with data analytical tools by including examples of how you've used insights from Google Analytics or A/B testing to optimise campaigns and improve performance.
How to prepare for a job interview at Salt
✨Showcase Your Experience
Make sure to highlight your over six years of experience in UHNWI businesses. Prepare specific examples of how you've successfully managed digital marketing campaigns in luxury sectors like hospitality or retail.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you use data analytics tools, particularly Google Analytics, to inform your marketing strategies. Share instances where your data-driven approach led to significant improvements in campaign performance.
✨Creative Problem Solving
Since the role requires a mix of creativity and analytical skills, prepare to discuss how you've thought outside the box in previous roles. Bring examples of innovative campaigns you've developed that drove engagement and acquisition.
✨Understand the Brand
Research the luxury hotel brand thoroughly before the interview. Be prepared to discuss how your vision aligns with their values and how you can contribute to their growth internationally through effective digital marketing strategies.
