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For Companies At a Glance
- Tasks: Lead digital marketing strategies to boost brand engagement and acquisition.
- Company: Join a prestigious luxury hotel in London, renowned for excellence.
- Benefits: Enjoy a competitive salary, bonuses, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and data-driven decisions.
- Qualifications: 6+ years in UHNWI sectors with strong analytical and campaign management skills.
- Other info: This role offers a unique chance to shape the digital landscape of luxury hospitality.
The predicted salary is between 63000 - 75000 £ per year.
This is a fantastic opportunity to join a world leading luxury hotel in London with fantastic opportunities for growth. It is a unique position and one where they are looking for the best of the best across all digital channels.
Role Overview
As the Senior Digital Marketing Manager, you will take full ownership of all digital channels to drive acquisition and engagement of the brand. Having a mix of a creative and data-driven approach is key for this role to grow the business internationally.
Key Responsibilities:
- Manage all areas of the paid campaigns (e.g. Google and Meta Ads)
- Develop the social media strategy including develop compelling content across all channels (paid, earned, and owned)
- Analyse performance using Google Analytics and A/B testing
- Take full ownership of the digital marketing budget
- Manage digital channels across paid search, SEO, online content etc
What we need from you:
- Over 6 years’ experience within a UHNWI business (Retail, Hospitality, Travel etc)
- Previous line management experience
- Strong experience across data analytical tools (Google Analytics)
- Expertise across end-to-end paid campaign management
- Creative and data driven approach, think outside the box
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager
✨Tip Number 1
Network with professionals in the luxury hospitality sector. Attend industry events, webinars, or local meetups to connect with people who can provide insights and potentially refer you to opportunities at top hotels.
✨Tip Number 2
Showcase your expertise in digital marketing by creating a portfolio of successful campaigns you've managed. Highlight your creative strategies and data-driven results to demonstrate your ability to drive engagement and acquisition.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially within the luxury sector. Follow relevant blogs, podcasts, and influencers to ensure you can speak knowledgeably about current strategies and tools during interviews.
✨Tip Number 4
Prepare for interviews by practising answers to common questions related to digital marketing management. Focus on your experience with Google Analytics and campaign management, as these are crucial for the role.
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in luxury hospitality or similar sectors. Emphasise your achievements in managing paid campaigns and your familiarity with tools like Google Analytics.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the luxury hospitality industry and detail how your creative and data-driven approach has led to successful marketing campaigns in the past. Be specific about your previous roles and responsibilities.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive marketing decisions. Mention any A/B testing you've conducted and the results achieved to demonstrate your expertise.
Highlight Leadership Experience: As the position requires line management experience, be sure to mention any teams you've led or projects you've managed. Discuss your leadership style and how it has contributed to team success in achieving marketing goals.
How to prepare for a job interview at Salt
✨Showcase Your Experience
Make sure to highlight your over six years of experience in UHNWI businesses. Prepare specific examples of how you've successfully managed digital marketing campaigns in the luxury sector, as this will resonate well with the interviewers.
✨Demonstrate Analytical Skills
Be ready to discuss your proficiency with data analytical tools, especially Google Analytics. Bring examples of how you've used data to drive decisions and improve campaign performance, as this is crucial for the role.
✨Creative Problem Solving
Prepare to share instances where you’ve had to think outside the box to solve marketing challenges. This could involve innovative social media strategies or unique content creation that drove engagement.
✨Understand the Brand
Research the luxury hotel brand thoroughly before the interview. Understand their values, target audience, and current digital presence. This knowledge will help you tailor your responses and show your genuine interest in the position.
