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For Companies At a Glance
- Tasks: Lead and deliver impactful CRM strategies for exciting brands.
- Company: Reputable CRM consultancy with a collaborative team culture.
- Benefits: Competitive salary, flexible working, and clear career progression.
- Other info: Fast-paced environment with opportunities for growth and learning.
- Why this job: Join a dynamic team and make a real difference in client engagement.
- Qualifications: 4-6 years in CRM, strong communication, and data-driven mindset.
The predicted salary is between 65000 - 65000 £ per year.
We're working with a highly regarded CRM consultancy that partners with some of the most recognised brands in the market, acting as a true extension of their internal marketing and lifecycle teams. With a strong reputation and a growing client base, they're now looking for a CRM Lead to join the team and take ownership of delivering high-impact, data-driven CRM programmes across a range of exciting clients.
The Role
You'll own and deliver end-to-end CRM and lifecycle initiatives across a portfolio of clients, acting as a trusted partner to help improve customer engagement, lifecycle performance and overall marketing effectiveness.
What You'll Be Doing
- Develop and deliver multi-channel CRM strategies aligned to client objectives
- Build and optimise lifecycle journeys across email, SMS, push and in-app channels
- Own campaign execution including segmentation, automation and personalisation
- Lead customer experience and journey optimisation projects across the full lifecycle
- Analyse performance and translate data into clear, actionable insights
- Advise clients on CRM best practice, tooling and ways to improve efficiency
- Support implementations and migrations across marketing automation platforms
- Build strong client relationships and identify opportunities for account growth
What They're Looking For
- 4-6+ years' experience in CRM or lifecycle marketing
- Strong hands-on experience across email and multi-channel CRM
- Experience with modern CRM platforms such as Braze, Salesforce, HubSpot, Klaviyo or similar
- Exposure to CDPs or data platforms is a strong plus
- Data-driven mindset with confidence analysing performance and optimising campaigns
- Strong communication skills with the ability to manage stakeholders and present ideas clearly
- Comfortable working across multiple clients in a fast-paced environment
Why This Role
- Work with a range of high-profile, well-known brands
- Strong reputation as a true partner to client CRM functions
- Opportunity to operate across strategy and execution
- Collaborative, high-performing team environment
- Clear progression as the consultancy continues to scale
Senior CRM Manager - £60,000 employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager - £60,000
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM space and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Get your LinkedIn game on point! Make sure your profile showcases your CRM expertise and highlights your achievements. Engage with relevant content and connect with industry leaders to boost your visibility.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used data to drive CRM strategies in the past. Show them you can turn numbers into actionable insights!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic roles waiting for you, and applying directly can give you an edge. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Senior CRM Manager - £60,000
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior CRM Manager role. Highlight your experience in CRM and lifecycle marketing, especially with multi-channel strategies. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your past experiences make you the perfect fit for our team. Be sure to mention any specific tools or platforms you've worked with.
Showcase Your Data Skills: Since this role is all about data-driven decision-making, don’t forget to showcase your analytical skills. Share examples of how you've used data to optimise campaigns and improve customer engagement in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Salt
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially with platforms like Braze, Salesforce, and HubSpot. Be ready to discuss your hands-on experience and how you've used data to drive successful campaigns.
✨Showcase Your Strategy Skills
Prepare to talk about specific multi-channel CRM strategies you've developed. Think of examples where you've optimised customer journeys and improved engagement, as this will show your potential employer that you can deliver results.
✨Be Data-Driven
Since the role requires a strong data-driven mindset, come prepared with examples of how you've analysed performance metrics in past roles. Highlight how you've translated data into actionable insights that led to campaign improvements.
✨Build Rapport
Demonstrate your strong communication skills by engaging with your interviewers. Ask insightful questions about their clients and projects, and share your thoughts on CRM best practices. This will help you build rapport and show that you're genuinely interested in the role.