At a Glance
- Tasks: Lead CRM and loyalty strategies to boost customer retention and lifetime value.
- Company: Fast-growing online beauty retailer with a focus on people and innovation.
- Benefits: Hybrid work model, autonomy in role, and opportunity to shape a new function.
- Other info: Join a hands-on leadership team and develop your own direct report.
- Why this job: Make a real impact in a dynamic environment while driving customer loyalty.
- Qualifications: Experience in CRM or lifecycle roles, preferably in beauty or D2C retail.
The predicted salary is between 45981 - 56199 £ per year.
- Senior CRM & Loyalty Manager - Beauty Brand
- South London
- Hybrid - 3 days per week in the office
We're partnering with a fast-scaling online beauty retailer that's grown rapidly and is now investing heavily in its people.
Fully in-house marketing team, no agency layer, and real autonomy to shape a brand-new strategic function.
This is a newly created role reporting into a hands-on leadership team, with a direct report of your own.
Loyalty and retention sit at the heart of the business, and you'll be the one driving it.
The Role
- Own CRM and loyalty strategy, with a clear mandate to drive LTV and retention
- Tackle a key challenge: reducing customer drop‑off after first and second orders
- Build lifecycle and automation programmes across email, SMS and other owned channels
- Drive cross-sell between core and adjacent product lines
- Develop and scale the loyalty programme
- Manage and develop a direct report
- Move fast and show impact early. This is a hands-on, build‑it role from day one
- You'll Bring
- Proven experience in a senior CRM or lifecycle role, ideally in beauty, haircare or D2C retail
- Strong track record with retention, loyalty and cross-sell strategies
- Confidence working autonomously in a fast-paced, in‑house marketing team
- A bias for action. Comfortable getting stuck in and making things happen quickly
- Experience managing or mentoring a direct report
- #J-18808-Ljbffr
Senior CRM & Loyalty Manager - D2C Beauty employer: Salt
Join a forward-thinking investment management platform in London, where innovation meets opportunity. As a Senior Business Analyst, you'll thrive in a collaborative work culture that values your expertise and encourages professional growth through continuous learning and development. Enjoy the flexibility of a hybrid working model while contributing to cutting-edge AI-driven investment solutions that make a real impact in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM & Loyalty Manager - D2C Beauty
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM & Loyalty Manager - D2C Beauty
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
