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For Companies At a Glance
- Tasks: Lead and deliver impactful CRM strategies for exciting brands.
- Company: Reputable CRM consultancy with a strong client base.
- Benefits: Competitive salary, collaborative environment, and clear career progression.
- Other info: Fast-paced environment with opportunities for account growth.
- Why this job: Make a real difference in customer engagement for top brands.
- Qualifications: 4-6+ years in CRM, strong communication, and data-driven mindset.
The predicted salary is between 65000 - 65000 £ per year.
We’re working with a highly regarded CRM consultancy that partners with some of the most recognised brands in the market, acting as a true extension of their internal marketing and lifecycle teams. With a strong reputation and a growing client base, they’re now looking for a CRM Lead to join the team and take ownership of delivering high-impact, data-driven CRM programmes across a range of exciting clients.
The Role
You’ll own and deliver end-to-end CRM and lifecycle initiatives across a portfolio of clients, acting as a trusted partner to help improve customer engagement, lifecycle performance and overall marketing effectiveness.
What You’ll Be Doing
- Develop and deliver multi-channel CRM strategies aligned to client objectives
- Build and optimise lifecycle journeys across email, SMS, push and in-app channels
- Own campaign execution including segmentation, automation and personalisation
- Lead customer experience and journey optimisation projects across the full lifecycle
- Analyse performance and translate data into clear, actionable insights
- Advise clients on CRM best practice, tooling and ways to improve efficiency
- Support implementations and migrations across marketing automation platforms
- Build strong client relationships and identify opportunities for account growth
What They’re Looking For
- 4–6+ years’ experience in CRM or lifecycle marketing
- Strong hands-on experience across email and multi-channel CRM
- Experience with modern CRM platforms such as Braze, Salesforce, HubSpot, Klaviyo or similar
- Exposure to CDPs or data platforms is a strong plus
- Data-driven mindset with confidence analysing performance and optimising campaigns
- Strong communication skills with the ability to manage stakeholders and present ideas clearly
- Comfortable working across multiple clients in a fast-paced environment
Why This Role
- Work with a range of high-profile, well-known brands
- Strong reputation as a true partner to client CRM functions
- Opportunity to operate across strategy and execution
- Collaborative, high-performing team environment
- Clear progression as the consultancy continues to scale
Senior CRM & Lifecycle Manager - £65,000 employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM & Lifecycle Manager - £65,000
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM and marketing space. Attend industry events or webinars where you can meet potential employers and showcase your expertise.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your successful CRM campaigns and lifecycle strategies. Use data to back up your achievements and make it easy for potential employers to see your impact.
✨Tip Number 3
Prepare for interviews by researching the company’s clients and their CRM needs. Tailor your responses to demonstrate how your experience aligns with their goals, especially in multi-channel strategies.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to get noticed by our team directly.
We think you need these skills to ace Senior CRM & Lifecycle Manager - £65,000
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your CRM and lifecycle marketing experience, especially with platforms like Braze or Salesforce, to show us you’re the right fit.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re passionate about CRM and how your past experiences align with our needs. Be specific about your achievements and how they relate to improving customer engagement and lifecycle performance.
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to include examples of how you've analysed performance and optimised campaigns in your application. We want to see your analytical mindset in action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process.
How to prepare for a job interview at Salt
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM platforms like Braze, Salesforce, and HubSpot. Brush up on their features and how they can be leveraged to improve customer engagement. Being able to discuss specific tools and your hands-on experience with them will show that you’re ready to hit the ground running.
✨Showcase Your Data Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you’ve analysed performance metrics and translated them into actionable insights. This will demonstrate your data-driven mindset, which is crucial for the role.
✨Demonstrate Your Multi-Channel Expertise
Be ready to discuss your experience with various channels like email, SMS, and push notifications. Share specific campaigns you’ve executed and how you optimised lifecycle journeys across these platforms. This will highlight your ability to deliver comprehensive CRM strategies.
✨Build Rapport with Your Interviewers
Remember, this role involves strong client relationships, so practice your communication skills. Engage with your interviewers, ask insightful questions, and show genuine interest in their consultancy. This will not only make a good impression but also reflect your ability to manage stakeholders effectively.