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- Tasks: Lead B2B marketing strategies to acquire new customers and drive engagement.
- Company: Dynamic education company focused on global audience development.
- Benefits: Competitive daily rate, flexible contract, and opportunity to work with a talented team.
- Why this job: Make a real impact in the education sector while developing your marketing skills.
- Qualifications: Extensive B2B marketing experience, strong communication, and analytical skills.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 72000 - 108000 £ per year.
An education company is seeking a strategic and results-driven Senior Marketing Manager to lead B2B audience development for its English & Exams division. The role is accountable for acquiring new B2B customers globally through lead generation, lead nurturing, and sales enablement programmes. The successful candidate will collaborate across marketing, sales, and product teams to deliver integrated campaigns that drive awareness, engagement, and conversion.
Key Responsibilities
- Develop and execute global B2B marketing strategies to drive customer acquisition and pipeline growth.
- Lead multi-channel lead generation campaigns including paid media, email, events, and partnerships.
- Build and optimise lead nurture journeys using CRM and marketing automation platforms.
- Partner with sales teams to create impactful sales enablement tools and improve conversion rates.
- Monitor campaign performance and customer insights to refine strategy and execution.
- Promote B2B marketing best practices across the organisation.
Ideal Candidate Profile
- Extensive experience in B2B marketing, preferably within education, exams, or professional services.
- Strong grasp of lead generation, CRM, and marketing automation tools.
- Excellent communication and stakeholder management skills.
- Analytical mindset with a track record of data-driven decision-making.
- Experience working across global teams and adapting strategies to region.
Must be able to work in London each week.
Senior B2B Marketing Manager employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior B2B Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the education and marketing sectors. Attend industry events or webinars to meet potential employers and showcase your expertise in B2B marketing.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your successful lead generation campaigns and sales enablement tools. Use data to demonstrate how your strategies have driven customer acquisition and pipeline growth.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM and marketing automation tools. Be ready to discuss how you've used these platforms to optimise lead nurture journeys and improve conversion rates.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, we love seeing candidates who are proactive about their job search and passionate about B2B marketing.
We think you need these skills to ace Senior B2B Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior B2B Marketing Manager. Highlight your experience in lead generation and CRM tools, as well as any relevant campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about B2B marketing in the education sector. Share specific examples of how you've driven customer acquisition and pipeline growth in previous roles.
Showcase Your Analytical Skills: Since we're all about data-driven decision-making, make sure to include examples of how you've used analytics to refine marketing strategies. We love candidates who can demonstrate their impact through numbers and insights!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see what you've got!
How to prepare for a job interview at Salt
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge, especially in the education sector. Be ready to discuss specific strategies you've implemented in the past, particularly around lead generation and nurturing. This will show that you understand the nuances of the industry.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of campaigns you've monitored and optimised based on customer insights. This will demonstrate your analytical mindset and ability to refine strategies effectively.
✨Collaboration is Key
Since this role involves working with various teams, be ready to share examples of successful collaborations. Highlight how you've partnered with sales or product teams to create impactful campaigns or tools. This will showcase your stakeholder management skills.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific situations, like launching a new campaign or addressing underperforming leads. Think through your approach and be prepared to explain your thought process. This will help interviewers see your strategic thinking in action.
