At a Glance
- Tasks: Own Marketing Automation activities using HubSpot to drive lead generation and campaign success.
- Company: Join a rapidly growing B2B SaaS business in Manchester with exciting growth plans.
- Benefits: Competitive salary, flexible work arrangements, and opportunities for professional development.
- Other info: Great opportunity to build your own function and grow with the company.
- Why this job: Be part of a dynamic team and make a real impact on marketing strategies.
- Qualifications: Experience in Marketing Automation within a B2B SaaS environment and strong HubSpot skills.
The predicted salary is between 40500 - 49500 £ per year.
A leading B2B SaaS business are looking for a Marketing Automation Manager to join their growing Marketing function in Manchester. You will report into the Head of Growth and will be responsible for taking ownership of Marketing Automation activities (Workflows, Campaign Tracking, Email Marketing) through HubSpot and will work alongside the Growth team for lead generation and ABM.
The company have grown rapidly over recent years and have some exciting growth plans over H2, so you will be joining at a great time and will learn from a great team.
Responsibilities
- Be responsible for implementing and managing the companies MarTech stack.
- Take ownership of Marketing Automation on HubSpot. Plan the delivery and execution of Marketing Automation activities to support the Sales team and lead gen.
- Work alongside with the Growth Marketing Manager to support the marketing team on campaign execution across all marketing initiatives including lead, demand gen.
- Manage analytics and reporting to measure marketing effectiveness and pipeline health, ensuring alignment across the revenue function.
- Support the wider marketing team with technical elements of campaign set up where required and ensure all results are tracked and monitored.
Experience
- Marketing Automation/operations experience in a B2B SaaS environment.
- Strong experience with HubSpot.
- Passion for Marketing & Data.
- Strong communicator, happy to deal with senior stakeholders.
- A self-starter looking to build out their own function and build a strong and scalable marketing ops foundations.
Marketing Automation Manager - HubSpot in Rochdale employer: Salt
As a UX Designer at our global investment management firm in London, you'll be part of a dynamic and innovative team that values creativity and collaboration. We offer a hybrid work environment, competitive salary, and comprehensive benefits, alongside ample opportunities for professional growth in the rapidly evolving field of digital marketing and AI. Join us to shape engaging user experiences while working on cutting-edge projects that blend classic UX design with emerging technologies.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Manager - HubSpot in Rochdale
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Automation Manager - HubSpot in Rochdale
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
