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- Tasks: Transform complex B2B products into clear narratives and engaging demos.
- Company: Dynamic unified customer platform with a focus on clarity and ownership.
- Benefits: Competitive salary, equity options, and a high-trust work environment.
- Why this job: Be the first Product Marketing hire and shape how the product is understood.
- Qualifications: 4+ years in B2B SaaS product marketing with strong storytelling skills.
- Other info: Opportunity for career growth and building a creative team.
The predicted salary is between 75000 - 85000 £ per year.
This role exists to make a complex B2B product easy to understand. My client is a unified customer platform, a tool that brings customer data, workflows, and insights into one place so teams can better understand, manage, and grow their customer relationship.
You will own how the product is explained - on the website, in launches, in demos, and in sales conversations. You will sit between Product and GTM and act as the single source of truth for product messaging. This is a founding role with real ownership. You will set the standard and do the work.
What you will do:
- Turn roadmap and features into clear product narratives
- Make launches land with context, not just release notes
- Own product content on the website
- Build and maintain a library of product demo videos
- Define how the product should be demoed by audience and use case
- Align Product, Sales, Marketing, and Customer teams
- Build repeatable systems for launches, demos, and storytelling
What we are looking for:
- Strong product marketing experience in B2B SaaS (targeting SME to Large Enterprise)
- At least 4 years' experience of product marketing specifically
- Proven ability to make complex products make sense
- Great instincts for positioning and narrative
- Comfortable demoing products and explaining workflows
- Happy to record demos and walkthroughs yourself
- Builder mindset - you like ownership and blank canvases
Why this role:
- First Product Marketing hire
- Real influence over how the product is understood
- In-house creative team, no agencies
- High trust, high ownership environment
- Clear path to grow the function and build a team
If you care about clarity, good product storytelling, and shipping real work - this one is worth a look.
Product Marketing Lead employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. You’ll want to clearly explain how your experience aligns with the role, especially when it comes to making complex products easy to understand.
✨Tip Number 3
Showcase your creativity! If you’ve got demo videos or product narratives, share them during interviews. It’s a great way to demonstrate your skills and passion for product marketing.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals who can help us tell our product story better. Your next big opportunity could be just a click away!
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Craft Your Narrative: When applying, think about how you can turn your experience into a compelling story. Just like we want to make complex products easy to understand, you should aim to present your background in a clear and engaging way.
Showcase Your Skills: Highlight your product marketing experience, especially in B2B SaaS. We want to see how you've made complex products relatable and how you've contributed to launches and demos. Be specific!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to know the real you. Don’t be afraid to show your passion for product storytelling and ownership.
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensures it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Salt
✨Know Your Product Inside Out
Before the interview, dive deep into the product you'll be marketing. Understand its features, benefits, and how it stands out in the B2B SaaS landscape. This knowledge will help you articulate clear narratives and demonstrate your ability to simplify complex concepts.
✨Prepare Your Storytelling Skills
Since this role focuses on product storytelling, practice how you would explain the product to different audiences. Create a few scenarios where you can showcase your ability to turn technical jargon into relatable stories that resonate with potential users.
✨Showcase Your Demo Skills
Be ready to demonstrate your comfort with product demos. Prepare a short demo or walkthrough that highlights key features and workflows. This will not only show your understanding but also your ability to engage and educate others effectively.
✨Align with Company Values
Research the company culture and values. Be prepared to discuss how your approach to product marketing aligns with their vision of clarity and ownership. Showing that you fit into their high-trust environment will make a strong impression.
