At a Glance
- Tasks: Plan and execute high-impact marketing events and lead generation campaigns.
- Company: Dynamic company focused on commercial growth and innovative marketing strategies.
- Benefits: Competitive salary, bonus potential, hybrid work model, and career development opportunities.
- Other info: Fast-paced environment with opportunities for professional growth and multi-market exposure.
- Why this job: Make a real impact in marketing while collaborating with sales and senior stakeholders.
- Qualifications: Experience in events and lead generation, strong organisational skills, and project management abilities.
The predicted salary is between 30000 - 35000 £ per year.
We're looking for a Marketing Events & Lead Generation Executive to plan and deliver high-impact campaigns that drive pipeline and support commercial growth across multiple markets. In this role, you'll own the coordination and execution of events and campaigns, working closely with sales, vendors, and internal teams to deliver measurable results. You'll be part of a collaborative and fast-paced marketing function, helping to deliver best-in-class activity that makes a real business impact.
Key Responsibilities:
- Plan and execute a calendar of events including webinars, roadshows, partner activities, and customer events.
- Drive lead generation activity to support sales pipeline and commercial objectives.
- Collaborate with sales teams to define target audiences, messaging, and regional priorities.
- Coordinate multi-channel promotion including email, landing pages, and social campaigns.
- Track, manage, and report on leads, ensuring clear handover and follow-up with sales.
- Monitor event and campaign performance, using insights to optimise future activity.
- Manage suppliers, venues, and budgets, ensuring projects are delivered on time and within budget.
Key Skills Required:
- Strong experience across events and lead generation (B2B or technology background beneficial).
- Proven experience coordinating events and campaigns from concept to delivery.
- Strong organisational and project management skills, with the ability to manage multiple projects simultaneously.
- Experience working with sales teams and understanding lead generation processes.
- Having global experience will be really beneficial but if you don't, having strong stakeholder management is crucial!
Why This Role?
This is a fantastic opportunity to play a key role in delivering impactful marketing activity across events and demand generation. You'll gain exposure to multi-market campaigns, work closely with senior stakeholders, and directly influence pipeline growth-making it an ideal role for someone looking to develop their career in marketing.
Marketing & Lead Gen Executive employer: Salt
Join a dynamic and innovative team as a Marketing Events & Lead Generation Executive, where you'll thrive in a collaborative work culture that values creativity and results. With a hybrid working model, you can enjoy the flexibility of working from home while still engaging with colleagues in the office 2-3 days a week. The company offers excellent growth opportunities, allowing you to develop your skills through exposure to multi-market campaigns and direct collaboration with senior stakeholders, making it an ideal environment for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Lead Gen Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Lead Gen Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
