We’re partnering with a global, enterprise-scale B2B business investing heavily in marketing automation, data and AI.
As part of this transformation, they’re hiring a Marketing Orchestration & Automation Lead to own how lifecycle, automation and data-driven marketing are designed and delivered across the customer journey.
The Role
You’ll sit at the intersection of automation, data and AI, owning the design and optimisation of lifecycle journeys across the full funnel.
Working closely with technical marketing, digital and commercial teams, you’ll ensure marketing activity is orchestrated across channels - not executed in silos.
Key Responsibilities
- Own lifecycle strategy across acquisition, nurture, conversion, retention and re‑engagement
- Design and build automated, behaviour‑led journeys across email, web, chat and paid channels
- Orchestrate omnichannel experiences to ensure consistent, joined‑up customer journeys
- Leverage enrichment and intent data to improve targeting, segmentation and personalisation
- Develop and optimise AI‑driven experiences, including chat, dynamic content and automated follow‑ups
- Build and continuously improve automation workflows, lead scoring and lifecycle progression
- Establish testing frameworks to optimise performance across campaigns and journeys
- Partner with technical teams to ensure scalable, reliable delivery within HubSpot
Experience Required
- Background within large, complex B2B environments (technology, SaaS, telecoms or similar)
- Strong experience owning marketing automation and lifecycle strategy at scale
- Hands‑on expertise with HubSpot (essential)
- Experience with data enrichment, intent data and ABM‑style programmes
- Strong understanding of modern B2B buyer journeys and lifecycle marketing
- Exposure to AI‑driven marketing, personalisation or conversational experiences
Why This Role?
- Opportunity to shape and scale next‑generation marketing automation in a global business
- High level of ownership across lifecycle, orchestration and AI‑driven marketing
- Work with modern tools, data and infrastructure at enterprise scale
- Strong visibility across global marketing and commercial teams
Marketing Automation Lead - HubSpot - Tech employer: Salt
Join a forward-thinking investment management platform in London, where innovation meets opportunity. As a Senior Business Analyst, you'll thrive in a collaborative work culture that values your expertise and encourages professional growth through continuous learning and development. Enjoy the flexibility of a hybrid working model while contributing to cutting-edge AI-driven investment solutions that make a real impact in the financial services sector.
