At a Glance
- Tasks: Lead marketing measurement and turn data into actionable insights for a fintech leader.
- Company: Dynamic global fintech reshaping marketing analytics with a performance-led culture.
- Benefits: Competitive salary, bonus potential, hybrid work model, and opportunities for growth.
- Other info: Join a team of innovators and enjoy a vibrant workplace with career advancement.
- Why this job: Make a real impact by shaping AI-driven marketing strategies in a cutting-edge environment.
- Qualifications: Expertise in GA4, digital analytics, and a passion for performance marketing.
The predicted salary is between 80000 - 85000 € per year.
London (Hybrid – 3 days in office) | Permanent £80–85k base + 20% bonus (c.£110k+ total comp)
A leading global fintech is reshaping how it measures, personalises and scales its marketing, and they need someone to own the digital and analytics side of that. The wider function is built out of people from digital-first organisations. Performance-led, not a traditional financial services environment.
The Role
- You'll own the marketing measurement agenda, turning raw performance data into actionable insights.
- Strong across GA4, multi-touch attribution and the full tracking stack underneath it, with the credibility to shape how AI gets embedded into marketing measurement and decisioning.
- Typical work includes:
- Owning marketing measurement and attribution across web, app and server-side.
- Evolving multi-touch attribution models and the data flowing through them.
- Building the measurement stack across GA4, GTM, server-side tagging and conversion APIs.
- Unlocking performance data for SEO, performance, growth and CRM teams to act on.
- Scoping and delivering AI-powered marketing measurement solutions, from experimentation into production.
Requirements
- Strong working knowledge of GA4, GTM, server-side tagging, conversion APIs and attribution.
- Experience in digital analytics, MarTech, performance marketing or measurement.
- Track record of translating business requirements into technical specs.
- Exposure to AI, ML or automation in a marketing or commercial context.
- Bias for shipping, not just discovery decks.
Nice to have
- AI workflow tooling or prompt engineering.
- Comfort around APIs, data schemas and integrations.
Marketing Analytics & Measurement Lead employer: Salt
As a leading global fintech, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to excel in their roles. With a strong focus on performance and digital-first strategies, we offer competitive compensation packages, including a generous bonus structure, and provide ample opportunities for professional growth and development in the rapidly evolving field of marketing analytics. Our hybrid working model allows for flexibility while collaborating with a talented team in London, making it an exciting place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics & Measurement Lead
✨Tip Number 1
Network like a pro! Reach out to folks in the fintech and marketing analytics space on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work with GA4, multi-touch attribution, and any AI projects you've tackled. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your technical knowledge. Be ready to discuss how you've used data to drive marketing decisions and how you can help shape their measurement agenda. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Analytics & Measurement Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience with GA4, multi-touch attribution, and any relevant MarTech tools. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for marketing analytics and how you can contribute to our mission. Be sure to mention any experience with AI in marketing – it’s a big plus for us!
Showcase Your Achievements:Don’t just list your responsibilities; show us what you’ve achieved! Use metrics and examples to demonstrate how you’ve turned data into actionable insights in previous roles. We love numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Salt
✨Know Your Analytics Inside Out
Make sure you brush up on your knowledge of GA4, GTM, and server-side tagging. Be ready to discuss how you've used these tools in past roles and how they can be applied to the company's marketing measurement agenda.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've turned raw performance data into actionable insights. Think about specific challenges you've faced and how you overcame them, especially in a fast-paced, performance-led environment.
✨Get Familiar with AI in Marketing
Since the role involves scoping AI-powered solutions, it’s crucial to understand how AI and ML can enhance marketing measurement. Bring examples of how you've integrated these technologies into your work or how you envision doing so.
✨Be Ready to Discuss Attribution Models
Understand multi-touch attribution models and be prepared to talk about your experience with them. Discuss how you’ve evolved these models in previous roles and how you would approach building the measurement stack for this company.
