At a Glance
- Tasks: Design engaging digital experiences for users while optimising for AI systems.
- Company: Global investment management firm with a focus on innovative digital marketing.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a fast-paced team dedicated to creating impactful user experiences.
- Why this job: Shape the future of digital marketing at the intersection of design and AI.
- Qualifications: 5+ years in UX/UI design, strong skills in mobile-first design and data-driven decisions.
The predicted salary is between 51750 - 63250 £ per year.
We're hiring a Digital UX Designer to help shape the next generation of digital experiences for a global investment management firm - one built for both human visitors and the AI answer engines increasingly shaping how people research financial products.
This is a rare role at the intersection of classic UX craft and the emerging discipline of Answer Engine Optimisation (AEO). You'll design interfaces that are genuinely engaging for people, while making sure the underlying structure is clean and semantic enough for AI systems to read, understand, and cite.
- Lead design of a "dual-layer" architecture: rich, interactive experiences for human users alongside clean, structured, semantic markup that AI agents can parse and cite.
- Design and optimise multi-step journeys for high-intent visitors arriving via AI platforms, working closely with AEO and content strategists.
- Champion "agent-first" UX principles across the team, from information architecture to component choice.
- Use analytics, A/B testing, personalisation (Adobe Target) and AI citation data to validate and improve design decisions.
- Design mobile-first across all digital platforms.
- Partner with developers, content strategists and marketing managers to turn business and AEO requirements into intuitive user experiences.
5+ years in Digital UX/UI design, ideally within a regulated industry (asset management, financial services, or complex B2B).
- Strong skills in mobile-first design, information architecture, wireframing and high-fidelity prototyping (Figma, Sketch, or Adobe XD).
- Confident designing data-rich interfaces — charts, tables, and complex information hierarchies.
- Solid grounding in responsive design, accessibility (WCAG), and front-end technical constraints.
- Working knowledge of SEO and/or AEO principles — structured data, Schema.org, semantic HTML.
- Comfort using data and testing to drive design decisions.
- A portfolio demonstrating data-informed design on complex, information-rich user journeys.
- Strong communication skills — able to explain design rationale to technical and non-technical stakeholders alike.
- A relevant degree (design, HCI, or related field) preferred.
Why this role: You'll be shaping how one of the newest frontiers in digital marketing gets built — where great design and AI visibility aren't competing priorities but the same job. Apply now to join a collaborative, fast-moving marketing organisation at the forefront of AI-era digital experience design.
User Researcher Designer in London employer: Salt
As a UX Designer at our global investment management firm in London, you'll be part of a dynamic and innovative team that values creativity and collaboration. We offer a hybrid work environment, competitive salary, and comprehensive benefits, alongside ample opportunities for professional growth in the rapidly evolving field of digital marketing and AI. Join us to shape engaging user experiences while working on cutting-edge projects that blend classic UX design with emerging technologies.
