At a Glance
- Tasks: Own the tagging and optimisation stack, driving data-driven marketing strategies.
- Company: Leading global fintech reshaping marketing measurement and personalisation.
- Benefits: Competitive salary, bonus potential, hybrid work model, and growth opportunities.
- Other info: Exciting role with exposure to AI-powered marketing solutions.
- Why this job: Join a dynamic team and make a real impact in a performance-led environment.
- Qualifications: Experience with GA4, GTM, and a strong grasp of digital analytics.
The predicted salary is between 80000 - 85000 € per year.
A leading global fintech is reshaping how it measures, personalises and scales its marketing, and they need someone to own the tagging, optimisation and attribution layer that underpins all of it. This is a newly defined role inside an established Marketing Tech team, with a wider function built out of people from digital-first organisations. It is performance-led, not a traditional financial services environment.
The Role
You will own the tagging and optimisation stack end-to-end, from the data layer up through GA4, GTM and server-side, into attribution, experimentation and the reporting layer the business actually uses. You will be the person performance, growth, SEO and CRM teams come to when they need data they can trust and a measurement model they can actually optimise against. You will work alongside an existing MarTech Delivery Lead.
Typical work:
- Owning the tagging stack across GA4, GTM, server-side tagging and conversion APIs
- Designing and maintaining the data layer across web, app and server-side
- Leading attribution and multi-touch attribution modelling
- Driving optimisation, experimentation and conversion improvements off the back of the data
- Unlocking analytics for SEO, performance, growth and CRM teams to act on
- Scoping and delivering AI-powered marketing solutions, from experimentation into production
Requirements
- Hands-on with GA4, GTM and server-side tagging (or strong on one and growing into the others)
- Solid grasp of conversion APIs, data layer design and attribution
- Hands-on experience with multi-touch attribution
- Background in digital analytics, MarTech, performance marketing, optimisation or measurement
- Some exposure to AI, ML or automation in a marketing or commercial context
- Bias for shipping, not just discovery decks
Nice to have
- AI workflow tooling or prompt engineering
- A/B testing, experimentation or CRO experience
- MMM
- Adobe Analytics (or other analytics platforms beyond GA4)
- Comfort around APIs, data schemas and integrations
Tagging & Optimisation Manager in London employer: Salt
As a leading global fintech, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to take ownership of their roles. With a focus on performance and growth, our Tagging & Optimisation Manager will thrive in a collaborative environment that values data-driven decision-making and offers ample opportunities for professional development. Located in London with a hybrid working model, we provide competitive compensation and a supportive atmosphere where creativity and initiative are rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Tagging & Optimisation Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the fintech and MarTech space on LinkedIn. Join relevant groups and engage in discussions. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your experience with GA4, GTM, and server-side tagging. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of attribution models and conversion optimisation. Be ready to discuss how you've used data to drive results in past roles. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Tagging & Optimisation Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Tagging & Optimisation Manager. Highlight your experience with GA4, GTM, and any hands-on work you've done with data layers and attribution models. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background in digital analytics and MarTech makes you the perfect fit. Keep it engaging and relevant to the job description.
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to drive optimisation and conversion improvements. Numbers speak volumes, so if you can quantify your successes, do it! We love seeing results.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Salt
✨Know Your Tools Inside Out
Make sure you’re well-versed in GA4, GTM, and server-side tagging. Brush up on how these tools work together to create a seamless data layer. Being able to discuss specific examples of how you've used these tools in past roles will show your hands-on experience.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with multi-touch attribution and conversion APIs. Think of concrete examples where your analytical skills led to optimisation or growth. This role is all about data, so demonstrating your ability to derive insights from it will be key.
✨Be Ready for Problem-Solving Scenarios
Expect questions that test your problem-solving abilities, especially around driving optimisation and experimentation. Prepare some scenarios where you faced challenges in your previous roles and how you overcame them using data-driven decisions.
✨Understand the Bigger Picture
Familiarise yourself with the company's marketing goals and how your role fits into their overall strategy. Being able to articulate how your expertise in tagging and optimisation can directly impact performance and growth will set you apart from other candidates.
