At a Glance
- Tasks: Own the tagging and analytics stack, driving data-driven marketing strategies.
- Company: Leading global fintech transforming marketing measurement and personalisation.
- Benefits: Competitive salary, 20% bonus, hybrid work model, and career growth.
- Other info: Dynamic environment with opportunities to work on AI-powered marketing solutions.
- Why this job: Join a performance-led team and shape the future of marketing analytics.
- Qualifications: Experience with GA4, GTM, and a solid grasp of conversion APIs.
The predicted salary is between 80000 - 85000 € per year.
A leading global fintech is reshaping how it measures, personalises and scales its marketing, and they need someone to own the tagging and analytics layer that underpins all of it. Performance-led, not a traditional financial services environment.
The Role
You'll own the tagging and analytics stack end-to-end, from the data layer up through GA4, GTM and server-side, into attribution and the reporting layer the business actually uses. You'll be the person performance, growth, SEO and CRM teams come to when they need data they can trust. You'll work alongside an existing MarTech Delivery Lead: he owns delivery, you own tagging, analytics and the AI-enabled marketing agenda.
Typical work:
- Owning the tagging stack across GA4, GTM, server-side tagging and conversion APIs
- Designing and maintaining the data layer across web, app and server-side
- Leading attribution and multi-touch attribution modelling
- Unlocking analytics for SEO, performance, growth and CRM teams to act on
- Scoping and delivering AI-powered marketing solutions, from experimentation into production
Requirements
- Hands-on with GA4, GTM and server-side tagging (or strong on one and growing into the others)
- Solid grasp of conversion APIs, data layer design
- Hands on experience with Multi Touch Attribution
- Background in digital analytics, MarTech, performance marketing or measurement
- Some exposure to AI, ML or automation in a marketing or commercial context
Nice to have
- AI workflow tooling or prompt engineering
- BigQuery / SQL for analytics
- Adobe Analytics (or other analytics platforms beyond GA4)
- Comfort around APIs, data schemas and integrations
Tagging & Analytics Manager in London employer: Salt
Join a leading global fintech that champions innovation and performance in marketing analytics. With a hybrid work model in London, employees enjoy a competitive salary package, a vibrant work culture that fosters collaboration, and ample opportunities for professional growth in a fast-paced environment. This role not only allows you to take ownership of critical analytics processes but also positions you at the forefront of AI-driven marketing solutions, making it an exciting place for those looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Tagging & Analytics Manager in London
✨Tip Number 1
Network like a pro! Reach out to folks in the fintech space, especially those working with tagging and analytics. A casual chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your experience with GA4, GTM, and server-side tagging. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of multi-touch attribution and conversion APIs. Be ready to discuss how you've used these tools in past roles to drive performance and growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Tagging & Analytics Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Tagging & Analytics Manager. Highlight your experience with GA4, GTM, and any relevant MarTech tools. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for analytics and how you can contribute to our performance-led environment. Let us know why you're excited about this opportunity at StudySmarter.
Showcase Your Projects:If you've worked on tagging stacks or analytics projects, don’t hold back! Include specific examples that demonstrate your hands-on experience and problem-solving skills. We love seeing real-world applications of your expertise.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Salt
✨Know Your Tools Inside Out
Make sure you’re well-versed in GA4, GTM, and server-side tagging. Brush up on your knowledge of conversion APIs and data layer design. Being able to discuss these tools confidently will show that you’re ready to own the tagging and analytics stack.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with multi-touch attribution and how you've used analytics to drive performance. Bring examples of how your insights have helped teams make data-driven decisions. This will demonstrate your value to the performance, growth, SEO, and CRM teams.
✨Get Familiar with AI and Automation
Since the role involves scoping AI-powered marketing solutions, it’s a good idea to brush up on any relevant AI or ML concepts. If you’ve worked with AI workflow tooling or prompt engineering, be ready to share those experiences. It’ll set you apart from other candidates.
✨Ask Insightful Questions
Prepare some thoughtful questions about the company’s current analytics processes and how they envision the role evolving. This shows your genuine interest in the position and helps you gauge if the company is the right fit for you.
