At a Glance
- Tasks: Lead social media strategy and analytics for a top consumer brand.
- Company: Dynamic consumer-focused brand with a hybrid working culture.
- Benefits: Competitive daily rate, flexible working, and growth opportunities.
- Other info: Join a vibrant team and influence the future of social content.
- Why this job: Shape social media trends and drive real impact in a creative environment.
- Qualifications: Experience in social media management and strong analytical skills.
Do you live and breathe social media performance? Love spotting trends before everyone else and using data to drive real growth? We're supporting a leading consumer-focused brand in the search for a Senior Social Media & Performance Lead to take ownership of social strategy, analytics and team leadership.
This is a fantastic opportunity for someone who can bridge the gap between social insights and creative execution, ensuring every piece of content is informed by performance and audience behaviour.
What you'll be doing:
- Leading and developing a social and content team
- Owning organic social performance across TikTok, Meta and emerging platforms
- Setting monthly, quarterly and annual KPIs and measuring success
- Turning performance data into actionable content and channel strategies
- Localising global social frameworks for a UK audience
- Building a test-and-learn culture across social activity
- Driving adoption of platform features to increase reach and engagement
- Ensuring social managers and content creators use insights to inform planning
- Acting as the go-to expert on social performance for internal stakeholders
What we're looking for:
- Experience managing and mentoring social or content teams
- Strong background in social analytics, reporting and performance measurement
- Deep understanding of TikTok, Meta and social best practice
- Ability to build strategy from data and audience insights
- Knowledge of paid social and its relationship with organic growth
- Experience within FMCG, consumer brands or social-first businesses preferred
- A strong understanding of online culture, emerging trends and community growth
If you're equally comfortable analysing performance data, shaping strategy and leading a team, we'd love to hear from you.
Social Media Lead in London employer: Salt
Join a forward-thinking investment management platform in London, where innovation meets opportunity. As a Senior Business Analyst, you'll thrive in a collaborative work culture that values your expertise and encourages professional growth through continuous learning and development. Enjoy the flexibility of a hybrid working model while contributing to cutting-edge AI-driven investment solutions that make a real impact in the financial services sector.
