At a Glance
- Tasks: Lead social influence measurement and analytics for a global beauty brand.
- Company: Join a dynamic team at a leading Beauty & Wellbeing business.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with global teams and enhance your career in a vibrant industry.
- Why this job: Make an impact by shaping social influence strategies in a fast-paced environment.
- Qualifications: Experience in social media measurement and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
Social Influence Data & Measurement Manager
Location
London, hybrid working with 2 days per week in the office
Experience
Research, insights, analytics or measurement, with hands-on social and influencer measurement experience
About the opportunity
We’re looking for a hands‑on Social Influence Data & Measurement Manager to support a major global Beauty & Wellbeing business as it continues to develop its social influence and creator marketing capabilities.
This role will sit at the intersection of social intelligence, influencer measurement, research and analytics, bringing together data from multiple platforms to understand what is driving performance and translate those findings into clear, practical recommendations.
Working closely with Consumer & Market Insights, global teams, local markets and platform partners, you’ll take ownership of reporting and analysis across priority brands and markets, helping strengthen measurement frameworks and inform future planning and investment.
- What you’ll do
- Own monthly reporting across priority brands and markets, identifying performance trends, competitive insights, risks and opportunities.
- Analyse influencer, creator and social performance to understand what drives attention, engagement and brand impact.
- Bring together data from multiple platforms, ensuring reporting is accurate, consistent and reliable.
- Work with partners to improve data quality, metrics, definitions and reporting capabilities.
- Analyse brand lift studies, content research and effectiveness data to identify what works and translate findings into practical recommendations and playbooks.
- Partner with CMI teams to strengthen measurement frameworks and identify opportunities for new measurement pilots.
- Work with local market teams to turn insights into clear action plans and track progress.
- Combine competitive, category and effectiveness insights to inform targets, investment decisions, planning and senior stakeholder discussions.
- Embed learnings across teams through workshops, guidance and planning sessions.
- What you’ll need
- Hands‑on experience in social media, influencer or creator measurement, ideally within a research, insights, analytics or measurement role.
- Experience analysing influencer programmes, including creator activity, content performance, engagement and effectiveness.
- Strong analytical skills and practical experience with areas such as brand lift studies, social listening and content effectiveness research.
- Experience combining data from multiple platforms and managing regular reporting or data pipelines.
- Experience with social listening, influencer analytics and visualisation platforms such as You Scan, Traackr, Charm. io and Power BI, or equivalent tools.
- The ability to distinguish between activity metrics and genuine evidence of effectiveness, turning complex datasets into clear commercial recommendations.
- Strong stakeholder management skills, with experience working across global teams, local markets and senior stakeholders.
- Clear written and verbal communication skills, with the ability to simplify complex data and measurement topics.
- The ability to manage multiple workstreams, markets and deadlines within a fast-paced global environment.
- Experience across nano creators, always‑…
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Social Influence Data & Measurement Manager in London employer: Salt
As a UX Designer at our global investment management firm in London, you'll be part of a dynamic and innovative team that values creativity and collaboration. We offer a hybrid work environment, competitive salary, and comprehensive benefits, alongside ample opportunities for professional growth in the rapidly evolving field of digital marketing and AI. Join us to shape engaging user experiences while working on cutting-edge projects that blend classic UX design with emerging technologies.
StudySmarter Expert Advice🤫
We think this is how you could land Social Influence Data & Measurement Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Influence Data & Measurement Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
