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- Tasks: Lead automated marketing journeys and optimise customer experiences for a data-driven property business.
- Company: Fast-growing property business focused on digital marketing and automation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact in enhancing resident engagement through innovative marketing strategies.
- Qualifications: Experience in marketing automation and CRM management, preferably with HubSpot.
- Other info: Collaborative environment with a focus on data-driven decision making.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a Marketing Automation Manager to lead the next phase of digital marketing, automation, and customer experience for a fast-growing, data-driven property business. You’ll be the driver behind automated lead journeys, CRM strategy, and data-driven campaigns that enhance resident engagement and optimise occupancy. While broader digital channels are part of the remit, the focus is squarely on automation, personalisation, and lifecycle management.
Key Responsibilities
- Marketing Automation & CRM
- Lead the design, build, and optimisation of end-to-end automated journeys from lead capture to booking, pre-arrival, in-stay, and retention.
- Implement progressive profiling, pre-filled forms, availability widgets, and booking-intent tracking to maximise conversions.
- Maintain and evolve CRM workflows, lead scoring, routing, and unified resident profiles.
- Plan and execute campaigns across email, social, programmatic, and paid channels with performance optimisation in mind.
- Use analytics and reporting to guide channel strategy, attribution, and audience segmentation.
- Support content, website, and microsite optimisation where necessary, including A/B testing and conversion rate improvements.
- Produce dashboards and performance reports tracking occupancy, lead conversion, and ROI.
- Ensure GDPR-compliant data management and adherence to marketing governance standards.
- Partner with Operations, Sales, and Product/Tech teams to align campaigns with business priorities and tech integrations.
- Work alongside community and resident experience teams to enhance engagement, advocacy, and retention.
Skills & Experience
- Proven experience in marketing automation, CRM management, and lifecycle marketing, preferably in HubSpot Marketing Hub.
- Hands-on knowledge of multi-channel digital marketing (email, paid social, programmatic) with the ability to optimise campaigns through data.
- Strong analytical skills: dashboarding, attribution modelling, A/B testing, and lifecycle measurement.
- Excellent communication, copywriting, and stakeholder management skills.
- Bachelor’s degree in Marketing, Business, Digital Media, or related field.
Marketing Automation Manager - HubSpot in London employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Manager - HubSpot in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing automation and CRM strategies. We recommend using the STAR method to structure your answers and highlight your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Automation Manager - HubSpot in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Automation Manager. Highlight your experience with HubSpot and any relevant campaigns you've managed. We want to see how your skills align with our focus on automation and customer engagement!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing automation and how you can drive our digital strategy forward. Be sure to mention specific examples of your past successes in similar roles.
Show Off Your Analytical Skills: Since data-driven decisions are key for us, make sure to include any experience you have with analytics tools and reporting. Share how you've used data to optimise campaigns and improve lead conversion rates in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Salt
✨Know Your HubSpot Inside Out
Make sure you’re well-versed in HubSpot Marketing Hub. Familiarise yourself with its features, especially those related to automation and CRM management. Be ready to discuss how you've used these tools in past roles to drive results.
✨Showcase Your Data Skills
Prepare to talk about your experience with analytics and reporting. Bring examples of dashboards you've created or how you've used data to optimise campaigns. This will demonstrate your ability to make data-driven decisions, which is crucial for the role.
✨Highlight Collaboration Experience
Since this role involves working with various teams, be ready to share examples of successful collaborations. Discuss how you’ve partnered with sales, operations, or tech teams to align marketing strategies with business goals.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like improving lead conversion rates or managing GDPR compliance. Think through your approach and be ready to explain your thought process clearly.
