At a Glance
- Tasks: Lead marketing automation strategies and design customer journeys using data and AI.
- Company: Global B2B enterprise investing in innovative marketing solutions.
- Benefits: Competitive salary, remote work options, and opportunities for professional growth.
- Other info: High ownership and visibility across global marketing teams.
- Why this job: Shape the future of marketing automation in a dynamic, global environment.
- Qualifications: Experience with HubSpot and a strong background in B2B marketing.
The predicted salary is between 60000 - 80000 £ per year.
We’re partnering with a global, enterprise-scale B2B business investing heavily in marketing automation, data and AI. As part of this transformation, they’re hiring a Marketing Orchestration & Automation Lead to own how lifecycle, automation and data-driven marketing are designed and delivered across the customer journey.
The Role
You’ll sit at the intersection of automation, data and AI, owning the design and optimisation of lifecycle journeys across the full funnel. Working closely with technical marketing, digital and commercial teams, you’ll ensure marketing activity is orchestrated across channels - not executed in silos.
Key Responsibilities
- Own lifecycle strategy across acquisition, nurture, conversion, retention and re‑engagement
- Design and build automated, behaviour‑led journeys across email, web, chat and paid channels
- Orchestrate omnichannel experiences to ensure consistent, joined‑up customer journeys
- Leverage enrichment and intent data to improve targeting, segmentation and personalisation
- Develop and optimise AI‑driven experiences, including chat, dynamic content and automated follow‑ups
- Build and continuously improve automation workflows, lead scoring and lifecycle progression
- Establish testing frameworks to optimise performance across campaigns and journeys
- Partner with technical teams to ensure scalable, reliable delivery within HubSpot
Experience Required
- Background within large, complex B2B environments (technology, SaaS, telecoms or similar)
- Strong experience owning marketing automation and lifecycle strategy at scale
- Hands‑on expertise with HubSpot (essential)
- Experience with data enrichment, intent data and ABM‑style programmes
- Strong understanding of modern B2B buyer journeys and lifecycle marketing
- Exposure to AI‑driven marketing, personalisation or conversational experiences
Why This Role?
- Opportunity to shape and scale next‑generation marketing automation in a global business
- High level of ownership across lifecycle, orchestration and AI‑driven marketing
- Work with modern tools, data and infrastructure at enterprise scale
- Strong visibility across global marketing and commercial teams
Marketing Automation Lead - HubSpot - Tech in London employer: Salt
Join a forward-thinking investment management platform in London, where innovation meets opportunity. As a Senior Business Analyst, you'll thrive in a collaborative work culture that values your expertise and encourages professional growth through continuous learning and development. Enjoy the flexibility of a hybrid working model while contributing to cutting-edge AI-driven investment solutions that make a real impact in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Lead - HubSpot - Tech in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Automation Lead - HubSpot - Tech in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
