At a Glance
- Tasks: Lead marketing measurement and turn data into actionable insights for a fintech leader.
- Company: Dynamic global fintech reshaping marketing analytics with a performance-led culture.
- Benefits: Competitive salary, 20% bonus, hybrid work model, and opportunities for professional growth.
- Other info: Join a vibrant team focused on cutting-edge technology and career advancement.
- Why this job: Be at the forefront of marketing innovation and make a real impact with AI-driven solutions.
- Qualifications: Expertise in GA4, digital analytics, and a passion for transforming data into strategy.
The predicted salary is between 80000 - 85000 € per year.
London (Hybrid – 3 days in office) | Permanent £80–85k base + 20% bonus (c.£110k+ total comp)
A leading global fintech is reshaping how it measures, personalises and scales its marketing, and they need someone to own the digital and analytics side of that. The wider function is built out of people from digital-first organisations. Performance-led, not a traditional financial services environment.
The Role
- You'll own the marketing measurement agenda, turning raw performance data into actionable insights.
- Strong across GA4, multi-touch attribution and the full tracking stack underneath it, with the credibility to shape how AI gets embedded into marketing measurement and decisioning.
- Typical work includes:
- Owning marketing measurement and attribution across web, app and server-side.
- Evolving multi-touch attribution models and the data flowing through them.
- Building the measurement stack across GA4, GTM, server-side tagging and conversion APIs.
- Unlocking performance data for SEO, performance, growth and CRM teams to act on.
- Scoping and delivering AI-powered marketing measurement solutions, from experimentation into production.
Requirements
- Strong working knowledge of GA4, GTM, server-side tagging, conversion APIs and attribution.
- Experience in digital analytics, MarTech, performance marketing or measurement.
- Track record of translating business requirements into technical specs.
- Exposure to AI, ML or automation in a marketing or commercial context.
- Bias for shipping, not just discovery decks.
Nice to have
- AI workflow tooling or prompt engineering.
- Comfort around APIs, data schemas and integrations.
Marketing Analytics & Measurement Lead in London employer: Salt
As a leading global fintech, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to excel in their roles. With a strong focus on performance and digital-first strategies, we offer competitive compensation packages, including a generous bonus structure, and provide ample opportunities for professional growth and development in the rapidly evolving field of marketing analytics. Our hybrid working model allows for flexibility while collaborating with a talented team in London, making it an exciting place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics & Measurement Lead in London
✨Tip Number 1
Network like a pro! Reach out to folks in the fintech and marketing analytics space on LinkedIn. Join relevant groups and engage in discussions to get your name out there. You never know who might have a lead on that perfect role!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects, especially those involving GA4, multi-touch attribution, and AI in marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your technical knowledge. Be ready to discuss how you've used tools like GTM and conversion APIs in past roles. We want to see your passion for performance marketing shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Marketing Analytics & Measurement Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Analytics & Measurement Lead. Highlight your experience with GA4, multi-touch attribution, and any relevant MarTech tools. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing measurement and how you can contribute to our fintech revolution. Keep it engaging and personal – we love a good story!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've turned data into actionable insights in previous roles. We’re all about performance, so let’s see those results!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Salt
✨Know Your Analytics Inside Out
Make sure you brush up on your knowledge of GA4, GTM, and server-side tagging. Be ready to discuss how you've used these tools in past roles and how they can be applied to the company's marketing measurement agenda.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've turned raw performance data into actionable insights. Think about specific challenges you've faced and how you overcame them, especially in a fast-paced, performance-led environment.
✨Get Familiar with AI in Marketing
Since the role involves scoping AI-powered solutions, it’s crucial to understand how AI and ML can enhance marketing measurement. Bring examples of how you've integrated these technologies into your work or how you envision doing so.
✨Be Ready to Discuss Attribution Models
Understand multi-touch attribution models and be prepared to talk about your experience with them. Discuss how you’ve evolved these models in previous roles and how you would approach building the measurement stack for this company.
