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- Tasks: Lead paid social strategies across platforms like Meta, TikTok, and Google.
- Company: Fast-growing consumer brand with a dynamic and performance-driven culture.
- Benefits: Competitive salary, benefits, and the chance to shape acquisition strategies.
- Other info: Fast-paced environment with opportunities for growth and creativity.
- Why this job: Make a real impact in a high-ownership role with senior leadership collaboration.
- Qualifications: Strong experience in paid social buying and scaling performance campaigns.
A fast-growing consumer brand is looking for a hands-on Paid Social & Performance Lead to own acquisition strategy across multiple international markets.
Reporting directly into the CMO, this is a senior individual contributor role for someone who lives inside the ad platforms, understands creative-led performance marketing, and knows how to scale lead gen and direct response campaigns profitably.
The Role
- Own paid acquisition across Meta, TikTok, Google, Snapchat and X
- Lead channel strategy, budget allocation, optimisation and reporting
- Scale lead generation campaigns with accountability for CPA, ROAS and LTV:CAC
- Work closely with creative teams to build and iterate high-performing ads
- Run structured testing across audiences, creative, placements and bidding
- Manage international campaign activity across multiple markets
- Deliver clear forecasting, pacing and performance insight to leadership
About You
- Strong hands-on paid social buying experience, particularly across Meta and TikTok
- Proven track record scaling performance campaigns profitably
- Deep understanding of direct response and lead generation
- Commercially minded and highly data-driven
- Comfortable working closely with creative and production teams
- Experience across international markets is highly desirable
- Exposure to gaming, prize draw or regulated consumer sectors is a plus
Why Join?
- High-impact role with real ownership
- Fast-paced, performance-led environment
- Opportunity to shape acquisition strategy at scale
- Close collaboration with senior leadership and creative teams
Get in touch to find out more.
Head of Paid Social, Lifestyle, London, c. £50-70K + benefits employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Social, Lifestyle, London, c. £50-70K + benefits
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This is your chance to demonstrate your hands-on experience with platforms like Meta and TikTok, so make it shine!
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing. Be ready to discuss your strategies for scaling lead generation campaigns and how you’ve optimised budgets in the past.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can drive results. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Head of Paid Social, Lifestyle, London, c. £50-70K + benefits
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Paid Social. Highlight your hands-on experience with platforms like Meta and TikTok, and showcase any successful campaigns you've led. We want to see how you can scale lead generation and drive performance!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about performance marketing and how your skills align with our needs. Don't forget to mention your experience in international markets if you have it – we love a global perspective!
Showcase Your Data Skills: Since this role is all about being data-driven, make sure to include specific metrics from your past campaigns. Talk about your CPA, ROAS, and LTV:CAC achievements. We want to see how you've used data to inform your strategies and decisions.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to join the StudySmarter team!
How to prepare for a job interview at Salt
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the ad platforms mentioned in the job description, especially Meta and TikTok. Brush up on recent updates, features, and best practices to show that you’re not just familiar but truly engaged with these tools.
✨Showcase Your Success Stories
Prepare specific examples of how you've scaled lead generation campaigns profitably. Use metrics like CPA, ROAS, and LTV:CAC to back up your claims. This will demonstrate your hands-on experience and data-driven mindset.
✨Collaborate with Creative Teams
Highlight your experience working closely with creative teams. Discuss how you’ve iterated on ads based on performance data and audience feedback. This shows you understand the importance of collaboration in achieving high-performing campaigns.
✨Understand the International Market
If you have experience in international markets, be ready to discuss it. Share insights on how cultural differences can impact campaign performance and how you’ve adapted strategies accordingly. This will set you apart as a candidate who can think globally.