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For Companies At a Glance
- Tasks: Drive demand and expand markets through innovative digital marketing strategies.
- Company: Fast-growing SaaS platform transforming construction project management.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Join a dynamic team and make a real impact in the construction industry.
- Qualifications: 5+ years in B2B digital marketing with strong demand generation experience.
- Other info: Collaborative environment with a focus on creativity and data-driven results.
The predicted salary is between 60000 - 70000 £ per year.
Help shape the future of construction SaaS. My client is a fast-growing platform transforming how major construction projects are planned and delivered - replacing outdated spreadsheets with powerful, collaborative tools used by industry-leading contractors. From £50M builds to multi-billion-pound infrastructure projects, our technology supports teams delivering the roads, railways, tunnels, hospitals, and buildings millions rely on every day.
The Opportunity: We're looking for a Strong Digital & Demand Generation Marketing Manager to take their UK growth to the next level. It is imperative that you have worked in SaaS and B2B Technology industries! This is a high-impact role where you'll combine data-driven marketing, experimentation, and deep customer insight to drive demand and expand into new markets.
What You'll Be Doing:
- Build on strong product-market fit and existing demand foundations
- Partner closely with Sales and Customer Success to align marketing with real customer needs
- Run hypothesis-led growth experiments (test - learn - iterate)
- Lead digital campaigns (especially LinkedIn) from idea to optimisation
- Drive brand awareness and high-quality lead generation
- Use modern tools (including AI workflows) to scale and personalise campaigns
- Apply account-based marketing (ABM) strategies to target key customers
What You'll Bring:
- Solid (at least 5 years) B2B Digital and Demand Gen Experience working and targeting Large Enterprise
- Demonstrable experience around Demand Gen and Growth Tactics from using platforms such as HubSpot to being a strong digital performance wiz
- Strong collaboration skills across teams
- A growth mindset - curious, experimental, and adaptable
- Proven experience running and optimising digital campaigns (LinkedIn preferred)
- Solid analytical skills - turning data into clear action
- Clear, confident communication
- Creativity and attention to detail
- Interest in building relationships within a complex, real-world industry
*Rates depend on experience and client requirements
Digital & Demand Generation Marketing Manager in London employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital & Demand Generation Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the SaaS and B2B tech space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing campaigns and successes. This is a great way to demonstrate your expertise and creativity, especially in demand generation and digital performance.
✨Tip Number 3
Leverage LinkedIn! Since you're targeting roles that involve running digital campaigns, make sure your LinkedIn profile is top-notch. Share relevant content, engage with industry leaders, and don’t hesitate to reach out to hiring managers directly.
✨Tip Number 4
Apply through our website! We’ve got some fantastic opportunities waiting for you. Tailor your application to highlight your experience in demand generation and collaboration with sales teams, and let us help you land that dream job!
We think you need these skills to ace Digital & Demand Generation Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital & Demand Generation Marketing Manager. Highlight your B2B and SaaS experience, and don’t forget to showcase those killer digital campaign successes!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've driven demand and growth in previous positions.
Show Off Your Analytical Skills: We love data-driven decision-making! In your application, mention how you've used analytics to optimise campaigns and drive results. Numbers speak louder than words, so include metrics where possible.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Salt
✨Know Your SaaS Inside Out
Make sure you brush up on your knowledge of SaaS and B2B technology. Understand the specific challenges and opportunities in the construction industry, as well as how your potential employer's platform stands out from the competition.
✨Showcase Your Data-Driven Mindset
Prepare to discuss your experience with data-driven marketing strategies. Be ready to share examples of how you've used analytics to inform your campaigns and drive demand, especially in a B2B context.
✨Demonstrate Collaboration Skills
Since this role involves working closely with Sales and Customer Success, think of examples where you've successfully collaborated across teams. Highlight how you’ve aligned marketing efforts with customer needs to achieve common goals.
✨Be Ready for Hypothesis-Led Growth Discussions
Expect questions about your approach to running growth experiments. Prepare to explain your process for testing, learning, and iterating on campaigns, particularly how you've applied these methods in previous roles.